NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Sheila Kohler: Award winning Author | Main | Julie Rader: Yoga Instructor »

Dr. David Ludden: professor of psychology, Georgia Gwinnett College & Author

My NativeAdVantage:


David Ludden, Ph.D., is a professor of psychology at Georgia Gwinnett College. He received his Ph.D. in cognitive psychology from the University of Iowa, and is the author of The Psychology of Language: An Integrated Approach. Dr. Ludden’s research interests focus on the role that language plays in human psychology—from perception to persuasion, from attention to attitudes, from motor skills to mental states. Much of his writing focuses on how our social world both shapes and is shaped by the language we speak. However, he also considers himself a generalist and is fascinated by all aspects of the study of human experience.

What do I do best?

I see myself first and foremost as a scholar and teacher. I’m devoted to lifelong learning, and I try to spark that same passion in those I interact with. I’m curious about the world in general—I read widely, and I listen to experts in other fields when they talk about what they know. As a teacher, I see myself not as a source of knowledge but rather as a facilitator of learning, encouraging my students to seek new knowledge for the sheer pleasure of it. When possible, I organize my classes as discussions, and even in lecture format, there’s plenty of give and take between me and my students. I also freely admit when I don’t know the answer to a question. “Would someone look that up?” I’ll ask. When a student comes back with the answer, I encourage further discussion about the topic so that the fact we’ve just learned together gets woven into the fabric of the subject we’re studying.

What makes me the best version of myself?

I have a lot of determination to achieve my goals. I work even when I don’t feel like it. And once I’ve pushed myself into doing whatever needs to get done, I often find I feel better and I’m glad I got started. The sense of accomplishment I get later in the day when I had to push myself to get going is a real mood-booster. Of course, the key is to find work that’s meaningful to you. Or perhaps it’s better to say that it’s important to find meaning in whatever work you have to do. When you get absorbed in work that you do well and is full of meaning, you enter into what psychologists call a “flow” state. Then, all the petty problems of life seem less troublesome, because you see them in their proper perspective.

What are my aspirations?

My aspiration in life is to continue to grow as an ethical person. I don’t always do or say the right things, and I don’t always make the right decisions. But I am getting better over time. I like to think in terms of Maslow’s concept of self-actualization. Self-actualizing person aren’t perfect. They make mistakes as they go through life, but they learn from those mistakes. They also adopt good models of behavior that they observe in others they admire and respect. For me, self-actualization is both a personal and a professional goal. Whatever role I’m currently playing—husband, father, teacher, or colleague—I still want to act in a manner that not only leads to my own personal growth but also helps other people grow as well.

My Biggest Success?

Perhaps my greatest accomplishment to date is the publication of my first book, The Psychology of Language. In doing the research for that book, I feel I have gained true expertise in my discipline, psycholinguistics. Now I’m working on my second book, A History of Psychology. In the process, I am acquiring depth and breadth in my knowledge of psychology more generally, especially in terms of how the various theories relate to and interact with each other. I guess the best way to become an expert in a subject is to write a book about it.

My Most Challenging Moment?

I have had a number of challenging moments in my life, but these involve decisions that are too personal to share. However, what I can say about any of these is that they each involved a dilemma between doing what felt right in the moment versus doing what I knew (or should have known) to be best in the long term both for myself and for other people. I will admit that I have not always chosen wisely or ethically, and I have suffered the consequences as a result. But I have also learned from the poor choices I made, and I use that painfully gained knowledge to help me make better decisions when I’m faced with new challenges.

My Motto?

My motto in life is: “It’s not about me.” This motto helps me to overcome egocentric thinking and to see the broader context in which I live my life. When a driver cuts me off in traffic, or a person is rude to me, or my boss criticizes me unfairly, I remind myself: “It’s not about me.” Other people aren’t out to ruin my day—they’re simply dealing with their own problems. So there’s no reason to get upset by other people’s bad behavior. But the motto also guides me in my endeavor toward self-actualization. Research clearly shows that the more you focus on gratifying your own wants and desires, the less happy you are. Ironically, the more we pursue happiness, the more elusive it becomes. Instead, we’re happiest when we lead a life in service to others. And so my motto—“It’s not about me”—reminds me that if I want to be happy in life, I have to focus on building good relationships with other people rather than seeking self-gratification.

My Favorite People/Role Models?

I get my inspiration from two ancient philosophers whose thinking is just as relevant today as it was millennia ago. My first role model is the Ancient Greek philosopher Socrates, who told us: “The unexamined life is not worth living.” Many people bumble through life totally unaware of what they’re doing or the consequences of their actions. But the only way to live a meaningful life is to be aware in the moment and with an eye toward the future. You need to understand your own drives and motivations, and achieving this requires a lot of introspection and a willingness to consider the feedback others give you without becoming defensive. It means you stop thinking about yourself and others in terms of how things “should be” and instead you understand and accept yourself and others as they truly are. My other role model is the Ancient Chinese philosopher Confucius, who taught us that we aren’t free agents in the world, but rather that we live within a complex web of social relationships. These relationships define who we are—mother or father, wife or husband, teacher or student. Also, the only way to live a meaningful life is by cultivating these relationships. Again, we come back to the understanding that we can only be happy when we live our lives in service to others rather than gratifying our own desires.

My Favorite Places/Destinations?

I have spent much of my adult life living in Asia or interacting with Asian communities here in the United States. I lived and worked in Japan for eight years as a young adult, and my wife is Chinese, so I visit China often. My personality has been greatly shaped by this long-term exposure to Asian culture, and I have tried to adopt what I see as the best aspects of Eastern thought into my own thinking. No culture is perfect, and each has its unique worldview. But when you spend extensive times in other countries interacting with the local people, you learn to be more flexible in your expectations for how the world works and how other people behave. You also become aware of your own hidden assumptions that you would not know about if you spent your entire life in a single culture. So again we come back to the issue of self-awareness, that is to say, living an examined life.

My Favorite Products/Objects?

I’m not much attached to objects. I can hop on a plane with a backpack of clothes and a laptop computer, and I can live quite happily wherever I end up. It seems, though, that I just answered the question in the previous sentence. I have become quite dependent on having a laptop computer. I do all of my reading and writing on it, and it’s such a wonderful tool for communicating with others. I’m very happy to be living in the 21st century with all of its amazing technology, but I’m not attached to any particular product. I don’t need the latest smart phone or tablet—just a reasonably up-to-date device is all I need to achieve my goals.

My Current Passions?

I have two interrelated passions in life, teaching and writing. For me, teaching is such a fulfilling career because of the significant impact I can have on the lives of other people. It is, after all, in giving to others that we make our own lives meaningful. I also enjoy writing for similar reasons. I would like to believe that what I write has a positive effect on my readers.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.