NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Joselin L. Estevez: Social Media Director, New Theory Magazine | Main | Diana Raab, PhD, MFA: award-winner writer, speaker, & educator »


My NativeAdVantage:


One foot always out the door, Ross Belfer lives and breathes his clients. A self-starter and entrepreneur, Ross Belfer has spearheaded media campaigns for a wide range of creative brands and companies across the travel, entertainment and lifestyle industries, securing massive placements in the world’s most influential media outlets. After 7+ years working with Geoffrey Weill Associates, Belfer relocated to Tel Aviv to both pursue a Masters in Public Policy at Tel Aviv University while simultaneously paving the way for Xhibition. When not swimming in the Mediterranean, he can usually be found absorbing endless variables of art, music and cinema and developing his interest in the culinary arts, or simply aboard an airplane towards new horizons.

What do I do best?

I can’t think outside the box because I have no box. My approach to anything I do — whether business or personal — is exactly the same. Unwavering and relentless until I reach my goals. When it comes to Xhibition PR and our press and communications service in representing our clients, my ability to create impactful global media awareness from our offices in NYC and Tel Aviv is something I feel surpasses the competition by tenfold.

What makes me the best version of myself?

Honesty, Relentlessness and refusal to accept situations that are not up to my liking.

What are my aspirations?

A.    Personally, to create a family and support base that will allow me to accomplish my dreams, whether creative, business or other.

B.    Business goals revolve around being the best in anything I do. I don’t tend to compare myself to others but part of the reason I launched Xhibition was a result of my discontent of those other agencies around me, and to build my own model and platform that I felt was truly exceptional.

My Biggest Success?

I feel my biggest success in business results from moving to a foreign country where I had nothing more than one friend and the know-how to represent hotels and travel brands to International media. Through endless work and dedication to my craft, I created a network of some of the biggest influencers in Israel’s hospitality and tourism industry and built up the confidence to launch Xhibition in a tiny Middle Eastern country that is often beleaguered by geo-political conflict. As there were no other truly international media agencies in Israel prior to Xhibition, creating a new industry in Israel in itself is also a success I take pride in.

My Most Challenging Moment?

Splitting with a negligent business partner and facing financial difficulties teaches you lessons and skills that business school could never offer. I won’t go into further detail, but when sh*t hits the fan, you must decide to either run through wall after metaphorical wall or simply get off the bus. When faced with dire difficultly, I chose the former.

My Motto?

Make it Happen.

My Favorite People/Role Models?

It may seem cliche, but sports figures like Michael Jordan and Mohammed Ali are two of my biggest inspirational models. Creatively, I love the work of Wes Andersen, Herman Hesse and Robert Capa. I wouldn’t call those individuals role models but their works have truly influenced my creative and philosophical mind. I can’t forget to mention my parents who raised me and instilled confidence in me to reach the place where I am today.

My Favorite Places/Destinations?

Azores, Portugal, the perfect volcanic archipelago where time has no presence and the weather is predictably unpredictable. Never have I been so moved by natural landscapes as those in Azores. Urban-wise, my hometown of New York City and adopted residence of Tel Aviv are amongst my favorite spots on the globe.

My Favorite Products/Objects?

I am not a person who amasses large amounts of products and objects. I would say my most coveted personal item is my Leica Minilux film camera, which follows me just about anywhere I go. As a photographer, you never know when inspiration will strike (that is if it ever fades, at all).

My Current Passions?

Working endless hours until the job is done (of which it is never). I am passionate about my work and find it not to be work at all, but a lifestyle that inspires me. I am passionate about my “baby” known as Xhibition and building it into a force to be reckoned with in the media and press industries. Outside of Xhibition, I am a passionate photographer, writer and seeker of inspiration manifested in many forms, from abstract and obvious, to banal.

Reader Comments (1)

Congrats, Ross. Keep me in the loop on anything to do with the arts and cultural tourism. I have fond memories of a trip to Israel in your company.

December 13, 2017 | Unregistered CommenterSusan Walker

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