NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

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Matt Williams: CEO of The Martin Agency

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Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kate Mitchell: Yoga Instructor & Yoga Therapist | Main | Hugo Uys: Celebrity Chef & Creator, Chut Up Condiments »

David Alexander: Managing Director, Calacus Public Relations

My NativeAdVantage:


David Alexander is Managing Director of Calacus, a specialist public relations consultancy based in London. He started his career as a sports journalist, initially covering non-league football (semi-professional soccer) before working for regional and national newspapers including The Times and The Sunday Telegraph. After spells at the BBC and then Reuters in Italy, he moved into public relations. David has played a key role in a wide range of major sports event bids and campaigns, working with international governing bodies as well as other major sports, charities, brands and individuals including global sports superstars and members of royalty. A Founding CIPR Chartered Practitioner, David’s work has taken him all over the world providing communications consultancy, crisis and reputation management and good old media relations.

What do I do best?

I tell stories, which is a benefit in work and play – and while I always work hard to maintain my craft, it’s come naturally to me from an early age.

Professionally, that helps me to turn the banal and the drab into something interesting and engaging for clients so that they can reach their key audiences.

For friends, that means being able to regale them with some of the experiences I have had over the course of a fascinating, demanding and continually thrilling career (only when they ask!)

For family, that means being able to entertain my young children and hopefully inspire in them the same thrill for creativity that forms a part of my daily life.

What makes me the best version of myself?

I am an only child and so became very inquisitive, tenacious and independent.

That has helped me in life and in business to delve beyond the superficial, to never give up, and to understand that individually and as part of a team, you have to give your best every day. That approach has served me well.

When I moved into public relations, there were few journalists who had made the jump and I was valued for my understanding of what made a good story and the ability to talk the same language as journalists, many of whom I had worked alongside during my previous career.

Our world has become very fragmented now but the same principles apply – we have to be able to talk to specific audiences in specific ways without losing sight of the values of the organizations or individuals that we represent.

What are my aspirations?

I have never lost my love of travel and that comes in two forms. On the one hand, there are places I would like to see that are unlikely to figure on client calendars such as Machu Picchu in Peru or the Orient Express to Venice. On the other, I’d love to buy a house by the sea in Italy where I can enjoy more of la dolce vita.

Professionally, that means continuing to work with great clients, to use the power of sport to change lives and inspire generations.

My Biggest Success?

Every day, my children inspire me. I could not be prouder of them and I’m excited about guiding and watching the journeys they all will make. As a parent, nothing else comes close to the joy I get from spending time with them.

My Most Challenging Moment?

I was older than my contemporaries at school and university and my parents were older than most – having struggled to have me in the days before IVF – but losing them was devastating.

My father had battled heart disease and diabetes when cancer finally defeated him. He was only 61 and I was in my early 20s and I had lost a great friend, confidante and ally. He sacrificed so much for me and I had ended up in hospital myself the day before he died, meaning that I never got the chance to speak to him at the end.

My mother was 44 when she had me and as she got older, her memory understandably failed her at times.

But it became clear that her failing memory was down to dementia rather than age and watching her deteriorate in her final days was equally heartbreaking.

My Motto?

“The journey of a thousand miles begins with one step.” By Lao Tzu

We live in a world where patience and progression have given way to short attention spans and a sense of self-importance. We never stop learning and we should never believe that we have ‘made it’.

Life is about facing or seeking big challenges and making a success of them through diligence, wit and hard work.

My Favorite People/Role Models?

Martin Luther King was a role model for me. His unwavering desire to address inequality and injustice and his passionate oratory has stood the test of time. When I am writing speeches for some of the leaders that I work with, I try to inspire through my words in the same way that MLK inspired millions.

As a child, I remember watching a young Dutch footballer in the early days of satellite TV. I lamented the fact that my team, Arsenal, would never sign someone of his caliber and, predictably, he went to Italy to one of the giants of the game at the time.

That player was Dennis Bergkamp, and a few years later, he signed for Arsenal, a historic, game-changing signing that transformed the club and its fortunes. I’ve read his autobiography, where he talks about his attention to detail, his dedication and his focus despite an obvious natural gift.

To this day, some of the goals he scored remind me of the power of sport to inspire and to excite.

My Favorite Places/Destinations?

I lived in Italy for a year after I left school with a plan to learn the language. I was based in Florence and I return there regularly and to the peninsula at least once a year. I am more Italian in some ways than I am English despite having no native DNA.

Florence feels more like home than anywhere else on earth for me but there is still so much more of Italy I have yet to discover – and I cannot wait to do so.

My Favorite Products/Objects?

I have a teddy bear which was given to me on the day I was born. It’s remained with me ever since and reminds me of my precious parents and all they did to support me.

I love my Android phone because I can do so much on it. I can and have personalized it so that no one else has the same look and feel of phone as I do – unlike other smartphones I could mention!

Every day, I study some Italian, listen to a TED lecture, do some meditation and track my steps and exercise routine as well as the work I need to monitor away from my desk.

My Current Passions?

Along with my family and Calacus, Italy and Arsenal will always be in my blood, but I’m trying to find more time now for spirituality.

There has been a long-held belief that humans only use a fraction of their brain capacity and I’m taking my first steps into the unknown by practicing meditation and Qi Gong.

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