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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Cassie Lee: Yoga Instructor | Main | Janine Shepherd: Best selling Author & internationally renowned speaker »
Thursday
Oct052017

Michael Philippe: Co-founder, Keli Network

My NativeAdVantage:

Bio:

Michael Philippe co-founded Keli Network with Robin Rabban and Swann Maizil. Prior to creating Keli, Michael and Robin founded LeKiosk in 2008, when they were just out of college. LeKiosk is a successful European digital newsstand offering over 200,000 paying subscribers access to 200+ publications, including titles from Conde Nast and Hearst. The experience of creating and running LeKiosk led Michael Philippe and the team to examine the media habits of Millennials and Gen Z, determining that the next wave of media consumption would be based on social platforms, and on video. While LeKiosk continues its successful operations in Paris, they decided to create a new company focused on this market. In 2016, Michael Philippe left France to run the new Keli Network from its headquarters in New York City. Michael Philippe has a Master’s degree from ESCP Europe, winning the school’s Innovation & Entrepreneurship award in 2009.

What do you do best?

At The Keli Network, we work to better understand both social content and social distribution. Expertise in each is vital for content creators in today’s mobile-first, social-first climate. Consumers are increasingly receiving their news and entertainment on mobile and via social channels. Understanding which formats and topics will resonate best on each social channel is key when aiming to engage consumers and increase viewership. In short, we are experts at identifying trending topics and developing content with the best possible chance of going viral in today’s media landscape.

What makes you the best?

Our technology sets us apart. We’ve worked extremely hard, alongside our team, to develop tools that enable the creation of engaging content and optimize that content for distribution on social channels. It is this technological innovation that has enabled Keli to employ content creators who are first and foremost enthusiasts about their category, not necessarily data analysts or video experts. To this end, our platform supports authentic content creation with a strong chance of resonating with the key audience.

What are your aspirations?

From a business perspective, we aim to build a new generation of media brands for the social and mobile era. The shifting media landscape is creating opportunities for new media brands to capitalize and move to the forefront of the industry.

Biggest Success?

Our biggest success thus far has been reaching 2 billion monthly videos views in just over a year. On the way to reaching the milestone, The Keli Network’s monthly network views doubled each month since the start of 2017. It was simply amazing to see our hard work speak for itself through the metrics and for The Keli Network to gain traction and recognition in the industry.

Most Challenging Moment?

Leaving my home in France to move to the United States was difficult, as any move to a new country is. However, as they say, every challenge is an opportunity and the move was instrumental in starting and growing The Keli Network.

Motto?

Move fast and be patient.

Favorite Places/Destinations?

New York City is an amazing city to both live and work in. The rush of the city not only fuels your dreams, but inspires you to get up each day and chase your goals.

Favorite Products/Objects?

Like most of people in today’s society, I can’t live without my iPhone.


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