NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Roberto Vecchi: Personal Trainer | Main | Andrea Levine: ACE-certified group fitness instructor, Schwinn-certified indoor cycling instructor & Mayo Clinic-trained wellness coach »

Katy Trost: Certified Personal Coach & Podcaster

My NativeAdVantage:


Katy Trost is a certified Personal Coach specialized in eliminating stress, burnout and achievement addiction and helping leaders discover higher levels of fulfillment and happiness. She’s been location independent since 2013 and has traveled to 30+ countries on a mission to help people change their lives and create greater emotional well-being. You can learn more about Katy and her work at and on her podcast The Coaching Journal.

What do I do best?

What I do best is to help others see their world differently. The only thing that ever limits us and holds us back is ourselves. I love exploring peoples belief systems, understand them and then help them change it for the better… therefore I practice a lot.

What makes me the best version of myself?

I live by the rule that I always go where my biggest challenge is, where I’m most afraid and maybe even think I might fail. I believe failing, getting up and repeating is how we grow the most efficiently and become who we truly are. I’m not afraid to live an extraordinary life, there is no right or wrong and I never play by the rules of society. I make my own.

What are my aspirations?

My aspiration is to help others change the way they see their lives. Life is an adventure, ever-changing and to be created, not stagnant and repetitive, a problem to be solved. I want to create more emotional well-being in the world, more fulfillment and happiness.

My Biggest Success?

I’ve been traveling the world for the past 4 years and built a remote business along the way. Living every day by my own rules and schedule, doing what most inspires me and lights me up is a huge success in the quality of my life. Helping others live fulfilled and meaningful lives, increasing their emotional well-being and happiness is the best way I could possibly spend my time and energy! So exciting.

My Most Challenging Moment?

There are countless moments that had meaningful impact on my life but here are just a few of them:

-     I’ve always been an A Type personality and reaching my goals was my addiction, being successful was my purpose. I was crazy good at adjusting my life externally and optimizing every area of it. I learned that my life can look picture perfect on the outside but if I’m a victim of my own mind there is suffering regardless. Looking for contentment in achievement sets us up for misery.

-    At the age of 22 my mother died from cancer, which taught me that there is no way to control what life throws at you. The only control we have is how we respond to any given situation.

-    I suffered from something called fibromyalgia which is chronic pain all over the body. It had me not move for almost 2 years. Learning to change the way my body translates stress and pressure helped me heal myself from something that was supposedly incurable. The power of our mind is absolutely incredible, it’s our greatest tool. The best way to master anything is to master your mindset.

My Motto?

“Your life is your message”

I think it’s so important to walk the talk and inspire others to create a life that excites them. Thinking and acting outside the box, taking on challenges and living extraordinary lives is giving others permission to do the same!

My Favorite People/Role Models?

Everyone who created something extraordinary and now sharing something meaningful through their platform. That might be a politician, actor, artist or author etc.

Also I love Louise Hay, Eckhart Tolle, Oprah… there are so many inspiring thought-leaders I can think of.

My Favorite Places/Destinations?

I think every place has a different purpose. I love the energy, network and mindset of NYC, it’s the capital of the world. If you’re looking for an adventure in the tropic go on a sailing trip to the San Blas Islands in Panama. And if you want culture and the best food ever, hopping around Europe is the best thing you can do. I love mixing up different trips and destinations, depending on my mood.

My Favorite Products/Objects?

My favorite thing ever is carrot cake… joking aside, I’m a fan of minimalism, so the less the better. I have to admit that my mac is probably the most useful tool I own. It gives me the freedom to work remotely, have friends all over the world I can stay connected with, plan my travels and stay organized.

My Current Passions?

My passions are definitely my business, traveling and my own personal development. These things challenge me and let me grow. To tune out I love to dance salsa, scuba diving and skydiving. … And there is nothing better than an inspiring, mind-blowing conversation.

Reader Comments (1)

Love the message and love the last name!
July 15, 2018 | Unregistered Commenterjohn trost

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