NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Lisa Prior: Founder, Prior Consulting & Leadership Author | Main | Alex Assoune: Founder, Panaprium »

Heather Logrippo: Founder, Expose Yourself PR & Owner, Distinctive Homes Magazine

My NativeAdVantage:


In the year 2000, Heather Logrippo was lucky enough to land a job working for a tiny internet startup.  That start up grew to be a 500 million dollar company during Heather's seven year tenure.  As a result, Heather was able to take the experience she gleaned in that position to go out on her own.  In 2007 she bought Distinctive Homes Magazine and had the unique pleasure of bringing a stodgy magazine into the digital age.  In 2009, Heather hosted a fundraiser at her home, one of the guests, who happens to be a famous rock musician, asked her to help him market himself as a motivational speaker.  After suggesting that getting a publicist might be a smart strategic move, this musician asked her to be his publicist.  "I'm not a publicist," was her response.  Not interested in taking no for an answer, he offered to be her first client and the rest, as they say, is history.  The name was created as a lark, as she thought this would be a onetime deal.  Something fun to do.  But as the story goes, she liked it, and other companies started to take notice. Soon Expose Yourself PR started working with clients such as CRICO Strategies, a division of Risk Management Foundation of the Harvard Medical Institutions, and the Mayo Group, a large real estate holding company.  Before you know it, this fun dalliance turned into something great, something exciting and, today, with five employees and a robust client list, that whole lot of fun is guided by a whole lot of passion.

What do I do best?

Connecting with people is something I have always done a good job with. I love people. I love learning about them. I want to know what makes them tick, what makes them happy, what do they do? What do they aspire to be?  With that, I always aim to leave them better off than I found them. Usually, I try to impart some info that I have learned that will help them get to their goal.  I’ve been through a whole lot in my life and if I’m still standing and not in a gutter somewhere, there is hope for EVERYONE!

What makes me the best version of myself?

Resilience. I’m the happiest person you will know.  Despite the struggles I’ve been through – and I really have experienced some devastating tragedies, as well as an incredible amount of pain – I always smile.  I know there’s always someone who has it worse than I do, so I just try to remember all of the wonderful things I do have in my life.  Yes, I get upset and even depressed, but I know I can come back from it and I always make lemonade. I am currently dealing with a disease called Trigeminal Neuralgia – nicknamed the Suicide Disease – and it is making running a business a challenge, to say the least.  But I’m still able to recognize that I am very lucky to have my own business, as well as an amazing staff, and I know we’re all going to work towards a more positive place together.  I know that sounds horrific,  but if all of these things didn’t happen, I wouldn’t be here, and here is pretty nice.

What are my aspirations?

I want to get to a point where I can spend my time and energy helping others. I want to be financially free so that I can help other totally-stressed-out mothers through their toughest times. I’m working on finding a way to do that. It’s my mission.

My Biggest Success?

My children. I had a really difficult childhood, so I thought that my kids were going to grow up and fall into the same cycle I did as a child.  But guess what?  They are the best kids ever!  They love me, and I talk to them; they tell me everything, and they say they love me, and I say I love them!  WHO KNEW!?!?!?!

My Most Challenging Moment?

Letting go. My ex-husband had a child with the woman he left me for.  That was hard because I can’t help but think about the effects it will have on my daughter.  I like to control things and I didn’t want the “messiness” of half siblings (I know, control freak).  But I let it go.  It’s not for me to control.  My daughter will get used to it and it’s ok.  But that’s not how my mind map was, so I had to change my map.  That is something I have had to, and will continue to need to work on; changing the way I think about something, learning to view hard times through a positive lens, when the situation is out of my control.

My Motto?

Be happy for what you have, not unhappy for what you don’t have

My Favorite People/Role Models?

My husband is my favorite person and my role model.  He married a woman he believed in.  And then, I got sick and fell apart.  Everything he thought he got, went away.  He had to raise my kids, take care of the house, try to run two businesses he knew nothing about, be my chauffer, and nurse me in the hardest of times.  He’s remarkable in every way.  Not once did he complain, lose his temper or even skip a beat.  He’s rational, he’s a leader and he’s just the most amazing human being that has ever been born.  I wouldn’t be here right now if it weren’t for him.

My Favorite Places/Destinations?

Right now I’m loving my hometown of Moorestown, NJ.  I am going back in a few weeks and can’t wait to soak in the (good) childhood memories.  We also love traveling in Europe.  There’s a little town in the Netherlands called Edam that is my favorite.

My Favorite Products/Objects?

I have a bath bomb obsession.

My Current Passions?

I wish I was cool enough to say something like – motorcycle racing with my husband on the weekends (like my friend CarrieAnne) but honestly, trying to run a few businesses while not feeling so hot is my passion at this moment – and trying to make my dream of helping out other stressed out moms come true

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