NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

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Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

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Michael Friedenberg: CEO of IDG

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Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

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Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Andrei Cherny: Co-Founder/CEO of Aspiration

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Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

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Nick Kenner: Co-Founder of Just Salad

« Les Leventhal: International yoga teacher & author, "Two Lifestyles, One Lifetime" | Main | Rhyanna Watson: personal trainer, yogi and health & wellbeing consultant »

Ashley Koff RD: CEO, The Better Nutrition Program

My NativeAdVantage:


Ashley Koff RD is your better health enabler. When her own frustration with not getting better health results despite "doing everything she was told perfectly" Koff went on a mission to find something better. She discovered better nutrition, and the power it has to help get and keep better health. Then she set out to enable others to get and keep their better health powered by better nutrition. Over two decades as a dietitian, Koff developed better nutrition tools to help her patients and their practitioners get results. Her successful results helped her grow into a leading international resource on Better Nutrition. Today as CEO of The Better Nutrition Program, Koff makes those tools available online as part of The Better Nutrition Membership and during her "Build Your Better Nutrition Plan" workshops for groups (book clubs, schools, organizations and businesses).  A practitioner first, Koff is an award-winning nutrition expert, author, speaker, consultant, spokesperson and advocate. She regularly shares her better nutrition message with millions via national media, social media and co-hosts the podcast “Take Out with Ashley and Robyn." For more about Ashley or to get the Better Nutrition tools visit And I hope in the future I can also soar more deeply into connecting and inspire others to know they are everything already awesome and becoming more awesome.

What do I do best?

My super power is to be a better mirror – I see what is already better in people and I show it back to them

What makes me the best version of myself?

Learning from others – I love to observe and ask questions of others and learn what makes them do better in their lives, and then customize it to mine

What are my aspirations?

Personal: to challenge myself to be the best version of me in this lifetime

Business: for those interested and investing in their health, to enable them to get and keep their better health powered by better nutrition. Too many people are guessing what their bodies need to run better. I want to help them (and those that help them) learn to assess themselves better using better nutrition tools.  

My Biggest Success?

Helping people achieve their better health powered by better nutrition

My Most Challenging Moment?

Moving to DC at 39 and 350 days not knowing anyone and running my own business, I had to choose my new community. Everyone I meet here would ask “so what do you do”? I recall one person saying “I don’t know what Ashley does but I know that she can get people to support our work” I realized that while I loved this, it wasn’t clear to people what I do and what my goals are, and how they could support me too. I had to work to define my business mission which included what is my purpose – today I am clear I am your better health enabler helping you get and keep your better health powered by better nutrition. I also learned that I didn’t need to be friends with or know every person I met, even if what they are doing is amazing and I want to help or be a part of their work. I had to learn to choose. Choose my friends, choose my pro bono work, choose where I invested my resources.

My Motto?

Make better not perfect choices, more often

My Favorite People/Role Models?

My brothers – they are two amazing men, partners, fathers (and father-to-be), and friends.

LeBron James – to be the best at his craft, to focus on what he can accomplish, to have a positive, lasting impact on his community

My Favorite Places/Destinations?

New Zealand

Bristol Bay, Alaska

My Favorite Products/Objects?

Natural Calm magnesium – game-changer for my personal health and now for all those I introduce to the benefits of magnesium

Beauty Counter dew skin – better beauty means working to protect my skin as well as make it look its best while not using anything that can harm my body

Stainless steel straw - better for my teeth and mouth, better for the oceans

My Current Passions?

I am relearning the trumpet which challenges me to make time for practice and to learn to breathe better.

Better nutrition tools – I am so excited to be developing them and bringing them to more people directly or through their practitioners.

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