NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Alexis Farah: Beauty Editor & Founder, | Main | Avi Reichental: Founder, Chairman & CEO, XponentialWorks™ »

Frances Largeman-Roth, RDN: New York Times best selling author & nationally recognized health expert

My NativeAdVantage:


Frances Largeman-Roth, RDN, is a New York Times best selling author and nationally recognized health expert. Frances was the Food and Nutrition Director at Health magazine for nearly eight years. She is a contributor to and Parents magazine. Frances is a sought-after spokesperson and provides private nutrition counseling to clients through her HealthyHousecalls. Frances is a frequent guest on national TV, including the Today Show, Good Morning America, Access Hollywood Live, CNN, The Rachael Ray Show, and The Dr. Oz Show. She also hosts The Milk&Honey Kitchen with Frances on YouTube. Frances is the author of Feed the Belly: The Pregnant Mom's Healthy Eating Guide and co-author of the bestselling The CarbLovers Diet and The CarbLovers Diet Cookbook. Her latest cookbook is Eating In Color: Delicious, Healthy Recipes for You and Your Family. Frances earned her undergraduate degree from Cornell University and completed her dietetic internship at Columbia University.

What do I do best?

I am good at setting a goal and going after it. I am pretty dogged in my approach to things and like to get stuff done!

What makes me the best version of myself?

I am a Capricorn and therefore very stubborn! Capricorns are used to facing hurdles and setbacks, but we always persevere. I really think my tenacity is what has made me successful. There are certainly plenty of people along the way who tried to dissuade me from starting my own business.

What are my aspirations?

Personally, I’d love to someday have a home in the Hudson Valley or Western New York, where my family can spread their wings and enjoy nature, and where I can have a big kitchen that everyone feels welcome in and a lovely garden out back. And I’d like to continue to help people eat healthier and lead more balanced lives. That might be through more books, video content, recipes, or even my own line of healthy food products.

My Biggest Success?

My biggest success, other than creating a wonderful family, is that I can live and work in NYC and be my own boss. I never thought it would be sustainable, but if you put the work into building the foundation for a successful business, it will grow and flourish.

My Most Challenging Moment?

I was pregnant with my second child and my mother had just died of cancer. My job as a magazine editor was prestigious, but extremely stressful and I knew it wasn’t sustainable for the long haul. I made the decision to leave my full-time job with benefits and try to make it work as a fulltime freelancer. I made that decision over five years ago and I’ve never regretted it.

My Motto?

Dream it, Do it! I am a big believer in the power of visualization. If you can see yourself achieving a goal (having kids, losing weight, owning a business), you’re much more likely to achieve it. And writing your goals down is also extremely powerful--so put it in your journal baby!

My Favorite People/Role Models?

Sarah Jessica Parker has long been an inspiration to me. She is a mother, wife, actress and a business woman. She admits that all of these roles aren’t necessarily easy to balance, but they all make her life richer. And Lena Dunham is so brilliant! She is absolutely honest and bold in her decisions and I can’t wait to watch her carve out more opportunities for women filmmakers, writers and actors. Also, the co-founders of Physique57 are an inspiration to me. They are best friends and business partners and truly help inspire women to be their best selves.

My Favorite Places/Destinations?

Maui is just incredible! Nothing smells as good as the beach air there. I also am very fond of a resort in the Catskills called Mohonk Mountain House. The location is stunning, the atmosphere is relaxing and they have a top-notch spa. And I recently visited Copenhagen, which is such an incredible city for food and design. I’d go back there in a heartbeat!

My Favorite Products/Objects?

I love May Designs notebooks. They help keep me organized, while keeping me inspired with their beautiful designs. I also really enjoy my Apple Watch--it’s like having a workout partner on your wrist. The sheets from Serena and Lily are gorgeous. These are not boring and plain sheets--they are color saturated and make me want to wake up and take on the world!

My Current Passions?

My husband and I are big sci fi nerds and are obsessed with Game of Thrones. It will be a long time until the next and last season airs, so we’re excited to dive into the season 2 of Stranger Things on Netflix. I am also trying to improve my running speed, which is tough as you get older. But adding strength moves and working on mobility can help you gain speed. And finding joy in the ever day is something I’m working on. Life is short and it can be very hard at times, so looking for those small moments where things are wonderful is super important. It can be the feeling of the warmth of the sun on your face, to appreciating the crunch of an apple, to watching your child sleep.


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