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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Greg Marsh: Co-Founder of onefinestay

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Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

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Doyle Graham, Jr.: CEO of Valencia Group

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Michael Friedenberg: CEO of IDG

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Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

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Neil Gillis: President of Round Hill Music

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Jonathan Reckford: CEO of Habitat For Humanity

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Chef Bill Telepan

Tony Horton: Founder of P90X

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Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

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Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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« Alixandra Barasch: Assistant Professor of Marketing, NYU Stern | Main | Joe Holder: Founder, The Ocho System »
Tuesday
Jan032017

Carrie McCament: Chief Marketing Officer, Brownstein Group

My NativeAdVantage:

Bio:

A long-time veteran of the marketing and business development world working for global agency holding companies, Carrie leads Brownstein Group’s overall brand positioning and marketing initiatives while focusing on strategic growth. Carrie has a maverick approach to the marketplace and has created breakthrough marketing strategies for some of the world’s largest and most recognizable brands. She is a pioneer of reinvention and was instrumental in launching and directing the country’s leading marketing-to-women communications company, Frank About Women/IPG where she counseled global companies on gender savvy brand revitalization initiatives. Prior to Brownstein Group, Carrie served as Partner/SVP of Account Management at Rosetta/Publicis where she drove brand partnerships and thought leadership on behalf of Samsung. Previously as SVP at GO Experience Design/OMC, she led their flagship global account, Bank of America, and championed agency integration. After ten years at creatively-led Mullen, she vowed to never leave the agency business and her passion still prevails.

What do you do best?

If you ask others, I have been told that I am very good at mentoring young folks at maneuvering this crazy agency industry to help them carve out a career path.  If you ask me, I’d say I’m an "original thinker," because I have developed the ability to find the white space in an extremely competitive ad agency environment. I'm especially intrigued with finding untapped resources or discovering ways to reinvigorate old strategies or create completely new approaches. I strive to go where others have never dared to so as to avoid being duplicative in the marketplace, and moreover, to garner eyeballs and get noticed.

What makes you the best?

I am not sure if this is a positive or a negative, but I have been called a business bulldog. I make things happen - plain and simple. On the trek to finding the white space that I mentioned, I've had to be proactive and seek opportunities instead of sitting back and waiting for them to come to me. When I see an opportunity, I latch onto it and don't let go until I've won it, activated it or killed it.  And my motto is:  eat what you kill.

What are your aspirations?

Personally, I aspire to make a positive impact on my three teenage sons. They inspire me constantly in a way that nothing else can.  They're straight-A athletes who have grown to become some of the kindest, most well-behaved human beings on the planet and I'm so proud to be their mother. I try every day to see myself in their eyes and to be a better person for them.

Professionally, I want to make an impact on the brands that I work with and the agencies that I work for. I would love to run my own agency but my boys require a lot of my time. If I can be a part of an amazing agency and help to put them on the map, then I've done my part.

Biggest Success?

I have had many milestones in this business but perhaps my biggest success was launching Frank About Women, a premiere consultancy that was dedicated to helping brands create enriching and enduring relationships with women by delivering gender-savvy brand and business-building initiatives. Starting this agency was my way of forging new ground for women everywhere by attacking previously uncharted territory in the agency world. In five years, I built a uniquely powerful company from the ground up, and I am hopeful to apply this same rigor to my efforts at Brownstein Group.  Perhaps my biggest success is yet to come.

Most Challenging Moment?

Throughout my life, I have been challenged consistently to rebrand myself. My father was a C-Suite marketer who traveled the globe to pursue his career. From the time I was young until I completed my college career, I moved from state to state, attended numerous schools, and been involved in countless peer groups.

Instead of resenting my uprooting, I saw opportunities. I gained insight by meeting people from all over the country and learning about their world - their likes, their dislikes, their habits. In this way, I was able to obtain an understanding of the various demographics and topographies of the markets in the United States. Ultimately, this has made me a better marketer. When it came time for me to enter the workforce, I had already honed my ability to talk to anyone and I was able to quickly transform myself (yet again) into the thick-skinned business woman that I am today.

Motto?

"Stay the course."

In business and in life, I have always been a highly motivated individual who is driven by achieving a goal. When I set my mind to something, I see a clear path that's going to lead me to success and I follow it.  I also believe in a silver lining…that is how I make it through tough times.

Favorite People/Role Models?

I've always been a fan of any musician. My father, in addition to being a marketer, was a musician. He helped me to become the self-proclaimed music aficionado I am today and encouraged me to play guitar, violin, and piano, which I still play.

I really do enjoy any kind of music - from Beethoven (the first artist I learned to play), to Frank Sinatra (who has the voice of a musical instrument), to Steven Tyler (who came from a family like mine), to Prince (a musical God) and even Lady Gaga.

Favorite Places/Destinations?

I'll go anywhere where there's a mountain range. I've traveled the world to ski many mountains and seen the peaks of Switzerland, Banff, Park City, Alta and the entire Summit.  I also have a collection of mountain bikes for which I have equal passion.

Favorite Products/Objects?

My iPhone, second only to my piano. I use it for everything - my kids, my work, my calendar, my music - so it’s never more than three feet from me. I'm a huge advocate of every form of social media, so I use my phone for that as well. I'm on Twitter, LinkedIn, Tumblr, and Snapchat, but my favorite is Instagram. I love being able to capture anything that catches my interest and sharing it with the world.

Current Passions?

My all-time passion and the epicenter of my world is my family.  At the moment, I am obsessed with exploring new experiences with them before they start their own adult lives.  Next week we leave for an 8-day holiday romp in the Florida Keys staying at various small island resorts that are off the beaten path. To wake up on a beautiful island for the first time with your loved ones – well, nothing quite compares.

Oh, and I am also passionate about great wines.

https://www.facebook.com/brownsteingroup

https://twitter.com/Brownstein_Grp