NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Timo Kiander: Author, Speaker & Founder, "Productive Superdad" | Main | Xi Chen: Assistant Professor of Information, Operations and Management Sciences, NYU Stern »

Tom Teicholz: Award-winning journalist, writer & producer

My NativeAdVantage:


Tom Teicholz is an award-winning journalist, writer, and producer who has created print, video and social media content for Intel, Logitech, the Museum of Tolerance, the Milken Family Foundation, and the Wilshire Boulevard Temple as well as for private clients. He is a contributor to, The Los Angeles Review of Books, among others. His just-published collection “Being There: Journalism 1978-2000” (Rare Bird/Vireo Books) includes work originally published in Andy Warhol’s Interview, The Paris Review, The New York Times Magazine, The Forward, and The New Yorker’s ‘Talk of the Town’. He lives with his wife and daughter in Santa Monica, CA.

What do you do best?

Translate experience into a story – whether it is my own personal experience, or the experience of reading a book or seeing an art exhibition, visiting a museum, attending a concert or performance; or the life experience of someone I interview –  and in this new collection of my early work “Being There”, that’s exactly what I’m learning to do.

What makes you the best?

Journalist A.J. Liebling famously described his own talents as “I can write faster than anyone who writes better, and I can write better than anyone who writes faster.” In a similar vein, I write about a greater range of subjects, personages and people, in greater depth, and with greater erudition, in a more readable, entertaining and educational fashion than any writer who does any of those single things better. I am probably the only person to be published in The New York Times Magazine, Andy Warhol’s Interview, The Paris Review, the Forward, and the Budapest Sun – and to have interviewed Tom McGuane, Isaac Bashevis Singer, Jerzy Kosinski, as well as Bill Graham, Jeff Bridges, Russ Meyer and Phoebe Cates.

What are your aspirations?

To be present and be there for others, and for the world to be a better place for my having been in it.

Biggest Success?

Every article and each moment of publication feels like my biggest success.

Most Challenging Moment?

The challenge is to keep working in the face of personal challenges -- aged parents who are ill, children acting out, one’s own emotional hardships and financial crises – to name but a few. When I became a lifeguard as a teenager, they taught you that “The drowning person wants to drown you.” That has stayed with me. As a writer you have to keep keeping on.  As a bumper sticker I once saw put it, “No rain, no rainbow.”


I have a bunch: Just tell the damn truth. Break the big rocks first. It’s your job to make it interesting. 2% better is still 2% better.

Favorite People/Role Models?

As writers and as professional role models: Philip Roth and Calvin Trillin. Personally: Amy Rappeport, my wife and Natasha our daughter. Of the people featured in “Being There”, Kosinksi was the most charming, Tom McGuane the most fun, Russ Meyer the most amusing and Isaac Bashevis Singer the most cantankerous.

Favorite Places/Destinations?

I grew up in New York, and I live in Santa Monica – those are home. Paris, Jerusalem, and Budapest are cities I am always happy to visit.

Favorite Products/Objects?

Alexa. AcornTV. The David Hockney Sumo by Taschen Books.

Current Passions?

Ebikes, Hi-Res Audio, and I’ve gotten quite obsessed with framing things (spend too much time at Michael’s). More to the point of this interview, I have enjoyed being the curator of my own writing career and assembling this (and other) collections of my journalism – and pleasantly surprised by how much of the work holds up and remains compelling to read.