NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Xi Chen: Assistant Professor of Information, Operations and Management Sciences, NYU Stern | Main | Jay R. Mortensen: CEO & founder, DealerPeopleĀ® »

Sarah Cannon: Founder & Owner, Party in a Cinch

My NativeAdVantage:


Sarah Cannon is the Founder & Owner of Party in a Cinch, a company that delivers carefully curated themed party boxes directly to your door. Sarah moved to Fort Lauderdale in 2011 from Columbus, Ohio. Growing up, her mom hosted holiday celebrations at home, and Sarah learned firsthand how to create the perfect party. She also learned that entertaining is all about showing people you care for them and making them feel loved. Her first job in event planning came at the age of 15 for an ice cream shop, where she planned children’s parties. After that, all of her work involved party and event planning, including running operations for a catering company and professionally planning events for all of her friends. Sarah got the inspiration to start her company when planning a baby shower. She ran around to four different stores, trying to find the perfect décor, when she realized she should create parties in a box to save people from party planning stress. She tested her concept on Etsy in 2015, perfected in 2016, and in 2017, Party in a Cinch is set to launch!

What do you do best?

I am a visionary, so I can see things 10 steps ahead of where they are now. It helps me to see the big picture and thus, form all the little parts that make up the big picture accordingly.

What makes you the best?

I deal very well with the ebb and flow of life. I love the ocean, it is my happy place and I view life like an ocean. It is calm sometimes, and sometimes it is rough and scary, but it is ALWAYS beautiful. Staying centered, through the good times and bad, makes me very well rounded. It allows me to roll with the punches.

What are your aspirations?

Self-growth is very important to me. I also want to give back and make an impact for women entrepreneurs through various avenues. I also plan to grow my company and have it be one that changes the party supply industry, while giving back to as many children in need. I also see Party in a Cinch opening a brick and mortar location in my hometown of Columbus, Ohio.

Biggest Success?

Launching my brand all started with an idea, so I think any success I’ve had, is a big success. From seeing the visions in my head come to life with finished products, to the first time someone purchased one of the party boxes. Even the time someone went out of their way to email me about how she used a box for her sister’s bridal shower and how much of a life saver it was. It all means a lot to me.  

Most Challenging Moment?

Taking a leap of faith and leaving my career to go full-time with Party in a Cinch was my goliath. Everyone looked at me like I was crazy or insisted I should wait; which was tough because I knew it was the perfect time to leave. But it isn’t easy to get people to see your vision.


“Leave things better than you found them.”

Favorite People/Role Models?

1.    My father- He works harder than any person I have ever met. It is inspiring to watch and learn from.

2.    My mom – she was honestly put on this earth to be a caregiver, and she has the warmest heart!

3.    Phil Knight – His book, “Shoe Dog” was pretty life changing for me.

4.    Sheryl Sandberg- Her perspective on women in business and the world, is enlightening.

Favorite Places/Destinations?

My absolute favorite place would have to be Barcelona, Spain. Not shocking, since I am a beach person, my usual destinations are in tropical areas.

Favorite Products/Objects?

My products of course! And…anything that makes me more efficient in my day-to-day life. I couldn’t live without my smartphone either. lol

Current Passions?

Growing my event and party planning knowledge is a very time consuming passion of mine. Things are always evolving and changing in design and I love being on top of all the upcoming trends. Cooking has always been a huge passion (and stress reliever) of mine. I spend time focusing on cuisines from various parts of the world until I think I’ve got them down and then I move on to another!