NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Henry Preiss: Founder & CEO, Preiss Imports | Main | Leena Patidar: Co-Founder, The Coin Up app »

Ginalisa Monterroso: Founder/President, Medicaid Advisory Group 

My NativeAdVantage:


Ginalisa Monterroso is the Founder and President of Medicaid Advisory Group - a company that advocates for patients and families who need Medicaid and Medicare. She has more than 25 years of experience consulting, managing, and processing Medicaid eligibility applications for some of the most prestigious nursing homes and medical facilities in the New York and surrounding areas.

What do you do best?

I really know how to navigate the ins-and-outs of the healthcare system, especially in relation to Medicaid and Medicare. It’s full of bureaucracy and red tape. I’ve seen how families are denied Medicaid even though they are actually eligible for it. I’ve spent a long time in the industry, so I know which questions to ask and who to call to get problems fixed.

What makes you the best?

I think my empathy not only drives me to want the best, but it also helps us achieve the best. That empathy drives me to work harder for our clients who are desperately in need of healthcare assistance. I feel their empathy and I’ve actually experienced their situation with my own daughter, Tara, who was born with Down syndrome. I believe this form of empathy helps me build better relationships with our clients and that in turn makes them feel more empowered.

What are your aspirations?

My aspirations revolve around my two children and creating a future that is better for them. I want to make sure my daughter, Tara, never has to worry about being cared for if anything were to happen to me. I want my son, Chaz, to accomplish his own goals that he set for himself. They aren’t my ambitions for him, but I know they are his own ambitions and that will lead to happiness.

Biggest Success?

It’s not easy being a single mother and leading a business. It takes a toll on your personal and social life, and I’ve seen business tear a part many families. I think my biggest success is my family has remained extremely close, despite the long hours this business takes. To me, that is my biggest success and what I am most proud of.

Most Challenging Moment?

When doctors told me my newborn was born with Down syndrome – that had to be one of the most challenging moments in my life. Doctors encouraged me to give my daughter up for adoption, saying I didn’t have the resources to care for my baby. I’ve proved them wrong. My daughter, Tara, is the inspiration for my business, Medicaid and Medicare Advisory Group.    


Do not let tragedy define your life. Whether it’s a sickness or you lose a job, you cannot get caught up on the negatives in your life. I continually use this motto in my life and business. If something looks like it’s a bad situation, I find a way to make it better.

Favorite People/Role Models?

Jennifer Lopez is an inspiration to me as a Latina entrepreneur. She’s self-made, an entrepreneur, Puerto Rican and from the Bronx – like me. Through all her success, she’s never forgotten where she came from. She’s also found a way to inspire others who have never met her. I hope my work and life inspires other Latinas like that.

Favorite Places/Destinations?

Disney World. It’s the happiest place on Earth and I get to spend time with my family. Now if I can only get them to pay for that endorsement.

Favorite Products/Objects?

Our team of social workers recently developed The Medicaid App, which I’m really excited about. It’s a free mobile tool that allows anyone to find out within minutes whether they qualify for Medicaid. Users answer a few questions on their income, family, employment, etc – and the app calculates whether they are potentially eligible.

Current Passions?

Don’t hate me for this but I love helping our economy grow from shopping. I especially love my handbags. I guess it’s another way to relieve my stress and separate myself from the world for a little while.