NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Leena Patidar: Co-Founder, The Coin Up app | Main | Jenn LeBlanc: Award-winning Author »

Karen Taylor-Bass: PR Expert, Speaker, & Media Coach

My NativeAdVantage:


KAREN TAYLOR-BASS IS GIFTED. For almost three decades she has taken a solid approach to creating unique media campaigns, taking under-performing or unknown brands from obscurity to notoriety. Bass has been featured as a PR Expert and ‘Brand’ Mom in several media outlets including: Dr. Oz, CNN, BET, NBC Today, Fox-TV, ABC-TV Here and Now, WPIX-11, Entrepreneur, Essence, Newsday, NY Daily News and more. Bass has authored a best-selling book (peaked at #18, Amazon) on public relations and branding. Named Top 20 PR and Brand Expert to follow @ Twitter at

What do you do best?

Storytelling. I have a passion and gift for taking information and making it relatable to everyday people while showcasing their unique talent and gift while keeping their integrity.

What makes you the best?

Sheer authenticity. I’ve never tried to be anything more or less than what I am. However, sometimes it can be quite crunchy and all over the place. With that authenticity, I am able to inspire, coach, speak and guide my diverse clients to be honest about their mission/niche for success.

What are your aspirations?

To become an international public relations/branding ROCK STAR! And, continue to empower women entrepreneurs, small business owners and young people on a grander scale about growing/competing/running a successful business. First up is to have my own radio show entitled, “Brand You” on Sirius XM; grow TaylorMade Media LLC to pivot me as “talent” for multi-media opportunities internationally.

Biggest Success?

I really had to noodle on this question. Launching TaylorMade Media LLC, as the premier public relations boutique agency a decade plus ago to create personable and marketable campaigns for athletes, celebrities and corporations. My company has competed with the big sharks and scored the contracts to work with many. Abbreviated clients include: Sony International, Interscope Music, NBA, Coca-Cola, Jill Scott, Russell Simmons, Harper Collins Publishers and so forth that I can talk about publicly since I sign tons of NDAs (non disclosure agreement).

Most Challenging Moment?

Having a child at forty, hemorrhaging post delivery, having my clots pulled out manually and having two blood transfusion. I can do anything!


“If you are going to talk about me and gossip, I’m going to make it worth your while.

Favorite People/Role Models?

I love change agents. My grandmother, Lurlene Garrick, Nelson Mandela, Michelle Obama and Bob Marley.

Favorite Places/Destinations?

Kingston, Jamaica (my birthplace), Paris, San Francisco, Amsterdam, Philadelphia and Hawaii.

Favorite Products/Objects?

Ha Ha! I am not really into gadgets but an exceptional bottle of South African wine coupled with amazing hair gel is right up there on the happy list.

Current Passions?

This is a great question. My current passion is Karen Taylor Bass! I turn 50 next - year and currently taking a moment to live my bliss and be selfish. This has been the year dedicated to what I call “Quintessential Karen.” Expect to see me at a football/NBA basketball game, jumping on the trampoline at Sky Zone, learning to swim with my fellow beginners at YMCA and saving for my 14-day tour of South African for birthday trip with college friends. LOL