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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Thursday
Sep152016

Jenn LeBlanc: Award-winning Author

My NativeAdVantage:

Bio:

Jenn LeBlanc is a Colorado girl living in a California world. She's an award-winning author and photographer, and her two latest novels are The Trouble with Grace and The Spare and the Heir, available exclusively on iBooks.

What do you do best?

I see. That may sound odd to people who aren't visual communicators, but those who are will readily understand. It took many years for me to realize that everyone doesn't see the world the way that I do. I have a very intense relationship with the visual, which is what makes me the photographer that I am. I notice things nobody else does. I see things nobody else notices.

What makes you the best?

What makes me the best at what I do is how I see the world. My visuals are obsessively controlled down to the most minute details in costuming, movement, talent, and setting. I approach every image as though it were a complete story of its own. I want the viewer to have a visceral reaction to the image. It isn't about the general technical content of the image - it's more about the emotion the image portrays.

What are your aspirations?

My personal and business goals are very closely intertwined because photography isn't merely what I do, it is truly who I am. I was born to be a photographer and excising that from my personal life would not leave me the same person. Photography saves me on a daily basis. I have actually been thinking a lot about goals lately. My previous goals were around really wanting to work with certain authors and models, but since I’ve recently achieved those goals, I now need to strive for something new, possibly bigger, and more exciting. I haven't quite figured it out yet, but after this book launch, I intend to really sit down and daydream about what I would like to happen in my wildest dreams, then set about making that come true. Because, in reality, the things I've done this year were all unattainable pipe dreams to me five years ago.

Biggest Success?

My newest release, the illustrated romance duet The Trouble with Grace and The Spare and the Heir, is my biggest success to date. I am so incredibly proud of the work that went into these two novels, from the research and the subject matter to the character development, to the imagery and the photoshoots and design...this is the best work I've ever done.

Most Challenging Moment?

About three years ago, I was wrestling with the idea of walking away from stock imagery for romance novel covers. I started in the romance industry as an author and that was something I wanted to pursue, but my stock imagery site had taken off and stock imagery is a numbers game. To be competitive and make money you have to constantly provide new content. I was shooting constantly and had no real time for my own creative needs in writing and shooting my own stories. Ultimately I made the decision to go exclusive, and I haven't looked back. The level of quality in my imagery is such that exclusivity is entirely sustainable as a business model for me, and it only increases the demand for my images. It was a turning point that truly brought me to where I am today doing exactly what I want. Crafting exclusive images for a few clients as well as writing my own stories and illustrating them.

Motto?

Happiness is my motto. It's rather simple, but it really is. If I'm not having fun at what I'm doing, I'm going to move on. But right now, I'm still having fun. I want everyone who walks into my studio to have fun as well. I want them to walk out with a smile and want to return.

Favorite People/Role Models?

In the romance industry, I love Tiffany Reisz for her brave bold stories and drive. I love Tessa Dare for her intimate and beautiful stories and her smart wit, both in and out of her storytelling. I love Courtney Milan for her groundbreaking and powerful stories. In photography, I have always loved David LaChapelle for his incredibly bold use of color and space, for his impossibly saturated imagery as well as his bold work that departs from the visual to the strictly emotional. I love the father of the decisive moment, Henri Cartier-Bresson, for showing me patience in imagery, how to wait and watch and pay attention. I also love the Victorian painter John Singer Sargent for his attention to detail in his portraiture, which is something I carry into my studio with me for every shoot.

Favorite Places/Destinations?

There are a few places in this world that bring me peace. Garrapata Beach of the Pacific Coast Highway near Monterey. The Gulf Coast, particularly Grand Isle in Louisiana and Oh My God Road in Colorado, though it's slowly being stripped away to the gambling towns of Black Hawk and Central City.

Favorite Products/Objects?

I'm a Canon girl, a Jeep girl and a Mac girl... in pink. My first camera was a Canon and my last camera will be a Canon. The bokeh is unmatched in digital SLR lenses. My 5D MKIII is my baby, and although they have a MKIV coming, I absolutely love this camera. I'm also a Mac girl, and though my beast is getting on in years (she's a 2010 17"MacBook Pro), I am really not looking forward to replacing her. She has been a workhorse and a powerhouse for so many years. I can't imagine my photography workflow without her. The third is my Jeep - I do a lot of driving in my work. I haul a lot of gear and do location shoots in strange places and Betty, my 2014 Jeep Cherokee Trailhawk, is my home away from home. As for pink, if it comes in pink that's how I'm buying it. My Alien Bee strobes are hot pink. My gaffer tape is hot pink. My Nikes are hot pink. I love pink. Everything else is negotiable.

Current Passions?

My current passions are the two books I just completed, The Trouble with Grace and The Spare and the Heir. I'm excited about sharing them with the world and I can't wait to hear from my readers and fans about the story and the images. I am so engrossed in the success of this project at the moment that I haven't reached beyond it for some time, but to be perfectly honest, this is where I love to be. I'm not simply a woman who writes and does photography for a living. I am a storyteller, this is who I am at my core. I am truly blessed to be able to do what I am passionate about every single day. All day long and into the night. Writing and photography are my passions. They are my world, and I'm in love with everything about them.

https://www.facebook.com/illustratedromance

https://twitter.com/jennleblanc