NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Toni Bowers, Ph.D: Professor, Dept. of English at the University of Pennsylvania | Main | Alexia Kosmider, Ph.D: Director, Senior Lecturer at RISD & Executive Director of Shifting Visions Films Education Project Inc »

Norman Lock: Best Selling Author

My NativeAdVert:

Norman Lock’s latest book in the “American Novels Series” is The Port-Wine Stain, the story of a young surgical assistant in Philadelphia who falls under the powerful influences of two luminaries of the grotesque imagination: Thomas Dent Mütter, surgeon and collector of medical curiosities, and Edgar Allan Poe.  Other books published so far by Bellevue Literary Press in the Series are The Boy in His Winter and American Meteor.  For details, visit

My NativeAdVantage:

What do you do best?

What I do well is to make sentences that are often gorgeous and, now and then, reach beyond the sensual toward a truth about their subject matter.  Now that I am well past a youthful ambition to fashion a world of the imagination whose documents would be the equal of the real, I aspire to truth-telling as much as to sentence-making.  And while I have discovered that the former is maddeningly difficult, I begin to see more clearly a number of truths about myself.  (The whole truth will never be found.)  The world’s truths are still to be learned, but I can say immodestly that I have at least learned to sketch them.

What makes you the best?

What makes me interesting as a writer – I will not say “best” – is a dedication to literary excellence, undertaken fifty years ago, which, had I misheard my vocation, would now give me cause for profound regret for a life wasted.  When I was a young man, I looked forward to the day when the struggle with materials (words, sentences, ideas, characters, place, atmosphere, memory) would have finally been put behind me and the mediating self that stands between experience and its recording on paper would dissolve.  What would remain is a work – a fiction – of such clarity and unselfconsciousness that few readers could resist its revelations.  Now I know better: The struggle does not end but is itself worthy of recording.  Revelations are never complete.  Each book I write is both an approach to the world and a partial immersion in myself.

What are your aspirations?

To make a contribution, of whatever size, to the national literature has been my ambition since I began to write during my seventeenth summer.  My recent books (the ongoing “American Novels Series” published by Bellevue Literary Press) aspire to an understanding of the American present by a fictional recreation of its past, as witnessed by narrators whose ability to understand their time is as compromised as our own.  The truth, as I have come to know it from research and reflection, does emerge sometimes by prophesy, at other times by irony, more often than not by the drama, or the farce, that my readers watch unfolding.  I wish to change the world but will settle for one mind whose “fontanelles” are closed against experience.  

Biggest Success?

To have seen a play of my own performed in Los Angeles and, the morning after, to have walked to the drugstore and, having bought the papers, read of its success.  For me, the pleasure of that morning is surpassed only by the nervous anticipation felt on my wedding day and, later, by the birth cry of, first, my daughter and then my son.

Most Challenging Moment?

Upon reflection, I find myself unwilling to answer this, the most difficult of your questions.  To say what in my life has been most challenging – truly – is to reveal what is most painful in remembrance.  Guilty consciences, embarrassments, crises, and dilemmas are common to us all, and ought to, I believe, remain private – until, for writers, they are resolved in their fictions; that is to say, the painful or shameful actuality is given to someone else – a character – to bear.  Writers do not rid themselves of the bitter crux by assigning it to surrogates, but they can feel a partial relief in disclosure.  Of course, I could have answered the question glibly, referring to some moment whose challenges were not moral ones – say, the decision on a particular novel’s point of view and structure – but there seems little point in so doing.


One must write as if a book really could change the world.

Favorite People/Role Models?

My favorite person is my wife of forty-four years, who continues to cheer me and to confirm my identity not only as a husband and father, but as a man and a writer.  I have a friend whom I’ve known since 1961, who reminds me of who I was.  For role models, I had my father, who showed me, by his example, what a man is, and Philip Roth, who showed me that a writer can also be a gentleman.  I am also indebted to Gordon Lish, the great American literary modernist, and my publisher, Erika Goldman, who has encouraged my ambitions and nurtured my own peculiar writerly inclinations.

Favorite Places/Destinations?

My great pleasure, in all weathers, is to walk among the pines just beyond the shoreline of Raritan Bay, which is what New York Lower Bay becomes halfway across, in New Jersey territorial waters.  When the beach is empty of people, I can feel intimations of aboriginal life, although I have only to raise my eyes toward the horizon to see, in the distance, the hills of Staten Island, the bays of Brooklyn, and – with the aid of binoculars, the Coney Island Wonder Wheel.

Favorite Products/Objects?

Objects have a fetishistic quality that compels attention, even worship.  To state it in a less mystical way, meaning comes to inhere in objects by the slow accrual of time or the sudden investiture that pain or pleasure can confer.  I have many such objects in my possession – most made meaningful by my youthful memory of their place and purpose in my grandfather’s house.  One that I am especially fond of is my great-grandfather’s walnut pipe rack and humidor, which once sat next to the pocket-doors leading to the parlor.  As a boy, I liked to sniff the rank pipe bowls, which had not seen tobacco since the old man died in the 40s.  I have it now on the bureau next to my desk, filled with other fetishes – movie and theatre ticket stubs, a pink, plastic collapsible drinking cup given by a bank that long ago gave up its identity, a calendar page ripped out on Sunday, August 25, 1885, proclaiming that, on this day, my son learned to ride a two-wheeled bike.  The tobacco pipes are still there, as is the ghost of my great-grandfather Charles Hub, present in the ancient briar wood.

Current Passions?

Words, words, words – of certain American writers of the nineteenth century and of my own as they are now assembling into a novelistic panorama of the American past (and, by implication, of its present).  I don’t believe in artistic progress toward a supreme style or statement in print or paint, but in the constant adaptation to new conditions.  And if the new should seem very like the past, then by all means read the past masters.  (The art of the past will sometimes – perversely and paradoxically – become the art of the new.)  In my opinion, there are five American authors whose work defined the century and continues to define us as a nation: Hawthorne, especially in The Scarlet Letter, Whitman in Leaves of Grass, Thoreau in Walden, Twain in The Adventures of Huckleberry Finn, and Melville ,especially in Moby-Dick.  And for her unfailing ability to astonish me and enlarge my understanding (and, on occasion baffle, me), Emily Dickinson and her poems.