NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Alexia Kosmider, Ph.D: Director, Senior Lecturer at RISD & Executive Director of Shifting Visions Films Education Project Inc | Main | David Bergman: Architect, Ecodesigner, Author, & Professor at Parsons School of Design »

Faith Baum: Architect, artist & Senior Critic in the INTAR Department at RISD

My NativeAdVert:

Faith Baum is an architect, teacher, and an artist.  She was awarded Bachelor of Arts (1973) and Master of Architecture (1978) degrees from the University of Pennsylvania. Concurrent with her professional practice as principal of Faith Baum Architects, she is a Senior Critic in the INTAR Department at Rhode Island School of Design.  In 2009, Faith received a Post-Baccalaureate Degree in Fine Arts from Brandies University.  Focusing on color, light, and human perception, Faith’s two dimensional work utilizes oil paints, printmaking and digital media.  She is co-creator of the social art project, OLD BAGS.

My NativeAdVantage:

What do you do best?

I think my best skill is creative thinking and problem solving. It is what I do when I fit a client’s stated goals with my ideas about good design. My problem solving habit spills over into my every endeavor.

What makes you the best?

For better or for worse, once I get started on any project, I must complete it to the best of my abilities. I find it challenging to give up when I face obstacles. My desire to be the best and to do my best drives me when I excel. I enjoy what I do and sharing my enthusiasm about what I am doing is what makes me the best.

What are you aspirations?

I aspire to leave my mark on this world.  I want to teach about the experience of beautiful architecture and inspire my students at RISD. I want to design and renovate people’s homes so that their daily lives are made easy and pleasant. I want to love my family and guide my sons to find their happiness.

Biggest success?

I love architecture and have wanted to be an architect since I was 14 years old. So , in the realm of my work, my biggest success has got to be achieving my MARCH degree, passing the registration exam, and finally, in my practice, when I see the buildings I design completed with light, color and form merging to create three dimensional compositions.

Most Challenging moment?

Being a young female architect in the architectural profession in the late 80’s was the most challenging moment of my life. I was inexperienced and on my own. It’s hard to describe how tough it was to keep going while being treated as an anomaly in the office. I faced unspoken prejudice and a lesser pay-scale. I finally realized that I needed to keep my eye on my goal, learn the art of architecture, and take my pleasure in that.

Favorite Motto?


Favorite people?

My husband, my sons, and my RISD students. I love my family. My sons are incredible. I teach because it keeps my learning but also because I find the creativity of my RISD students endlessly inspiring. They are among my most favorite individuals.

Favorite Places?

I really like to travel and there are moments that I have spent in Paris, London and Barcelona that were heavenly but my favorite places on the planet are always near the ocean. Maybe it is a cliché to say this, but the light, the color changes, gull sounds, the smell, and the timelessness are the ingredients for my happiness.

Favorite Products?

I have experienced the digital revolution. It has been good!!! My computer is always my favorite thing. Word, Photoshop, Sketch-up, Cad and the programs that are next have stimulate the speed and scope of my self-expression.

Current Passions?

The focus of my teaching and practice is people interacting with the built environment. I look at both the physiology and psychology of the human animal. At present my passion is for the burgeoning of neuroscience research and brain studies that can inform the design of architecture.