NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dr. Jennifer M. Walske: Program Director, Social Innovation & Assistant Professor, SOM at University of San Fransisco | Main | Reine Okuliar: Licensed Real Estate Salesperson, CORE »

Anna Renderer: Fitness Entrepreneur, Certified High Performance Coach & Host of POPSUGAR Fitness

My NativeAdVantage:


Anna has a Masters Degree in Clinical Exercise Physiology and 11 years experience as a health and fitness coach. She is the creator of the Sexy Confident Woman Formula, a 4 week fitness, nutrition, and personal development course teaching women lifestyle traits to master their own strength, energy, and mindset. She has incorporated her skills as a Life coach and fitness expert to empower women to design a life they love. With over 650K subscribers to POPSUGAR Fitness, Anna has created over 100 workout video's that offer effective, time efficient solutions to staying fit. Workouts done at home with little to no equipment.

In addition to her fitness programs and video's, Anna is passionate about mentoring others to build a fitness business they love while serving and inspiring others.  She leads a Beachbody network marketing team of fitness enthusiasts and fitness professionals who’s mission is to end the trend of obesity. Anna believes her greatest contribution is teaching and mentoring others to become leaders in the health and fitness industry.  

What do you do best?


I fell in love with teaching fitness video back in 2005 when I was an extra for my mentor's training video's. I started bringing my camera and tripod to the park to shoot short workouts. I was nervous and very rigid but I was excited about sharing my expertise and passion for fitness with others. The mission always outlived the awkwardness I felt.

As time went on and more opportunities came, I took every chance I could to be on camera.

The more frequently I shot, the better I became and I fell more and more in love with it.

What makes you the best?

I have a deep LOVE and PURPOSE for what I create which allows me to stay consistent, authentic, and disciplined.

Having an open mind and willingness to make mistakes has allowed me to progress and improve.

I also never take myself too serious. Bringing the energy and enthusiasm is how I like to lead myself into every situation and how I like to be remembered both on and off camera.

What are your aspirations?

To inspire strength, joy and confidence in women around the world. I've spent so much of my career teaching fitness and helping strengthen the physical body but now I am developing programs such as the Sexy Confident Woman Formula, to empower women both physically and emotionally.

Real change is more permanent when women believe in themselves, have clarity on what they truly want out of life and take ownership of their choices and dreams. Health and fitness then becomes a tool, helping us to accomplish bigger goals rather than the goal itself.

I'd also love to travel the world and experience the beauty of different places and cultures.

Biggest Success?

Being chosen as the host for POPSUGAR Fitness 4 years ago.

I remember moving to LA in 2011 to pursue my dream of creating my own fitness show. I had no idea how I would do this but it was my big dream.

I kept shooting my own video's on Youtube and looking for opportunities until a friend I had met at a recent BBQ called to tell me about a hosting position he saw in one of his emails.

He said he thought of me immediately. I probably spilled my passion for fitness and dreams of having my own show that night over too many glasses of wine.  

But I immediately put my cover letter together, resume and gathered all my best YouTube video's to submit.

I don't know how I got so lucky but they picked me and it's been the most rewarding opportunity of my life. It's allowed me to do what I love most and opened doors for many other amazing opportunities and experiences as well.

Most Challenging Moment?

This would be my first few months after moving to LA. I had no job, no savings, no clients and was basically starting over with my career.

I had been working in San Diego as a fitness trainer and boot camp instructor at a studio for over 6 years but had come to a point where I was working over 10 hour days and still not making enough money for a savings account.

When I moved to LA it was out of sheer determination to better my career and situation. But before it got any better, things got worse. There were a few months when I had to borrow money for rent, I felt scared I might not make it and it took a great deal of faith and persistence to come out on top.  

Favorite Motto?

"Success is going from failure to failure without loss of enthusiasm" - Winston Churchill

In order to receive more you must be willing to give more

Adopt a role model mindset in everything you do

Favorite People?

My siblings. I'm 1 of 6 kids and we all have a very special bond between us.

My mom is one of the strongest, hard working and loving people on the planet. She taught me to be humble, accepting, kind, and faithful.

My husband Vito La Fata is the love of my life, my mentor, my friend and one of the smartest and funniest people I've ever met.  

As far as people I don't know personally, some of my favorite people are Brendon Burchard, Bob Marley and Gary Vaynercheck.

Favorite Places?

Florence, Italy

Mammoth Mountain, CA

Ogunquit, Maine

Manuel Antonio, Costa Rica

Favorite Products?

Foam Roller



The Curve Treadmill by Woodway


Current Passions?




Gardening (i'm a green thumb!)



Guiding my students through the Sexy Confident Woman Formula

Growing my network marketing team

FREE Gift from Anna:

Youtube channel:

Nutrition Store: