NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Katie Schroeder: Yoga Teacher (@stomiyogi) | Main | Lea McLellan: writer & producer »

Yukari Iwatani Kane: Author & Journalist

My NativeAdVantage:


Yukari Iwatani Kane is an author and veteran journalist with over 15 years of experience covering the technology industry. As a reporter for the Wall Street Journal, she followed Apple during the last years of Steve Jobs’s reign. Before that, she was a foreign correspondent in Tokyo writing about Sony, Nintendo and others. She started her career at U.S. News and World Report and Reuters.

Her book Haunted Empire: Apple After Steve Jobs was published by HarperCollins in March 2014. The idea that Apple would not be the same company without Steve Jobs caused an uproar, even prompting CEO Tim Cook to issue a statement.

Yukari is best known for her in-depth analysis and scoops, among which include the news about Steve Jobs’s liver transplant in 2009. She called the popularity of the Wii before its launch and pointed out its limitations two years later. In 2011, she was named as a Gerald Loeb Award finalist as part of a WSJ team for a series on Internet privacy. She teaches at the University of California Berkeley Graduate School of Journalism.

What do you do best?

Reporting. I love meeting people and finding out about them.  I’m a listener, so people like to tell me things that they may not have necessarily meant to tell me. The process of making those stories come alive in the writing is much harder. 

What makes you the best?

When I was just starting out, I imagined there would come a time when I would feel that “I made it.” I’m still waiting for that moment!

What are your aspirations?

Telling stories that wouldn’t otherwise be told. 

Biggest Success?

Career: Breaking the news of Steve Jobs’s liver transplant as a staff reporter for the Wall Street Journal in 2009 and then writing a book (Haunted Empire) about Apple’s leadership transition in 2014.

Personal: Marrying my husband.

Most Challenging Moment?

My first agent didn’t like my proposed approach for a book on Apple. When we parted ways, I felt like a failure. I wondered if I’d hit my limitations. Maybe I wasn’t cut out to be anything more than a newspaper reporter. I did a lot of soul-searching before I mustered the courage to try again.

Favorite Motto?

No regrets.

Favorite People?

My friends. My family. My two little nieces and nephew (shout out to Henry, Eleanor and Lucy!). My husband.

Favorite Places?

Too many to count. I have a special place in my heart for my current and former hometowns -- Chicago, San Francisco, and Tokyo. I’ve also had profound, magical experiences in Bhutan, Botswana, Rwanda, Greenland and India.  

Favorite Products?

Red burgundy wine. Yarn. Sight Glass coffee. My writing software Scrivener.

Current Passions?

Knitting, travel, good food and drink with family and friends