NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« ERIKA V. HALL: Assistant Professor of Organization & Management at the Goizueta Business School at Emory University | Main | Jeff Kinney: Best selling author of the Diary of a Wimpy Kid series »

Dr. Loren Fishman: Back-pain Specialist, Assistant Clinical Professor at Columbia Medical School & Author

My NativeAdVantage:


Dr. Loren Fishman received an advanced degree in philosophy at Oxford University in 1965, then spent a year with Yoga master B.K.S. Iyengar in Pune, India, attending every class, public and private, and taking daily instruction. He attended Rush Presbyterian St. Lukes Medical School, did a Tufts-Harvard residency and was Chief Resident in Physical Medicine and Rehabilitation at the Albert Einstein College of Medicine. Dr. Fishman has written and edited more than 80 academic articles, chapters and books on Rehabilitation Medicine and is a past President of the NY Society of Physical Medicine and Rehabilitation as well as one of NY Magazine’s Best Doctors.

Books include: Healing Yoga: Proven Postures to Treat 20 Common Ailments  (2015),  Yoga for Back Pain with Carol Ardman (2012) Yoga for Osteoporosis (2010) and Yoga for Arthritis (2008), with Ellen Saltonstall,  all published by WW Norton. Dr. Fishman and Eric Small authored Yoga for Multiple Sclerosis with Eric Small (2007, Demos Press). Functional Myography, Provocative Maneuvers in Electrodiagnosis, co-authored by Allen Wilkins, MD, was published by Springer in 2011.  Back Pain: How to Relieve Low Back Pain and Sciatica and Sciatica Solutions, both co-authored by Carol Ardman, were published by WW Norton in 1999 and 2005.

Dr. Fishman was a featured speaker at the Sytar conference of the International Association of Yoga Therapists in May, 2015. He was awarded a prize for his research on a yoga maneuver to cure the pain and disability of rotator cuff tear at the 1st International Conference for Yoga and Social Reformation in Hardiwar, India, in 2011. Dr. Fishman is a practicing physician who has been doing yoga every day for 40 years. He teaches yoga regularly to patients in his medical practice in New York.

What do you do best?

I think what I do best is help patients and students to use yoga and other natural techniques to remedy medical problems.  This is especially successful with back pain, sciatica, rotator cuff syndrome, scoliosis, osteoporosis and insomnia.

What makes you the best? 

I spent over three years in India, one studying intensely with my teacher, Mr.  BKS Iyengar; I have practiced medicine for more years than I care to count and have practiced yoga and meditation even more years, every single day, including when I was hospitalized for surgery.

What are your aspirations?

I aspire to bring yoga as a healing technique to the American – and world -- mainstream.

Biggest Success? 

Convincing my wife to marry me.

Most Challenging Moment?

During a monsoon, I saw a husky boy of about thirteen foundering in the waves of the Indian Ocean, being carried out to sea. I dove in, fought through the undertow and after about an hour and a half of tremendous struggle, I brought him to shore.

Favorite Motto?

 “All that is constant is change.”

Favorite People? 

B.K.S. Iyengar, John Scotus Eriugena, St.Francis of Assisi, Ludwig Wittgenstein, Dr. Rick Hodes, hero who adopts children with tuberculosis in Ethiopia.

Favorite Places? 

Tobyhannock Creek in Pennsylvania, Alamo Square, San Francisco, the Himalayas

Favorite Products?

Yogurt, guacamole, spaghetti, Tesla

Current Passions?

Continuing my clinical research on yoga for osteoporosis, scoliosis and other medical conditions and publishing it to help prove its scientific value. Teaching the healing yogic techniques I’ve developed. Oh, and Scrabble, Netflix and my granddaughter.  Bringing yoga therapy to the people, my wife, kids and granddaughter.