NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« PHYLLIS KURZER: Yogi & Founder of Karma Mala | Main | Alex Auder: Director of Magu Yoga »

Ellie Bernstein: Yoga Instructor

My NativeAdVantage:


Ellie Bernstein was born and raised in NJ, where at age 15, began dancing professionally with a ballet company. At 16 she was accepted into the prestigious Indiana University Jacobs School of Music  and at 17 moved to Bloomington, Indiana. Over the course of her 4 years at IU, Ellie had the privilege of working closely with esteemed dancers and choreographers such as Violette Verdy, John Clifford, Julie Kent, and Susan Jaffe. During her final year at IU, Ellie made the difficult decision to retire from the world of ballet and continue life as a “normal” person. She met and married the love of her life and they decided to remain in Bloomington to set up their lives. After hating grad school and the new career she had chosen, Ellie decided to return to the world of physical movement by obtaining her 600 hour comprehensive Pilates certification. Soon after, she found yoga and the rest was history. Reflecting back on her dancing days, Ellie realized that it wasn’t performing or even really dancing that she was in love with, but rather the monotony of barre work at the beginning of class.

From a young age it was the meditative movement and attention to detail and technique at the barre that Ellie has fallen in love with. No matter what was going on in life or in the world, that time at the barre was a time for escape from the chatter of the mind and sharp focus on somatic movement. The transition to yoga could not have been a more obvious and natural one for Ellie. She has since earned her E-RYT 200, RYT 500 and is on staff at Vibe Yoga Studio in Bloomington, Indiana. She also works with a variety of brands and charities on Instagram, enjoys writing and blogging in her spare time, and is currently working on her first book.

What do you do best?

I think one of my best qualities is that I'm really good at encouraging people. I know what it feels like to feel like you can't do something and that is just about the worst feeling in the world so I try my hardest to always make people feel capable and to see the strength and fire they have within. Most of the time it's not that folks cannot do something, it's that they think they can't. By helping them shift their perspective and put their heart and soul into the possibility of "yes, actually I can!", amazing things can happen!

What makes you the best?

This is a tough one. I'm not sure anyone really can be the best? Except for Stevie Nicks. Seriously, though, as a former ballet dancer I have this competitive edge within myself that I'm always trying to shed, so thinking about what makes me the best is extremely challenging. To be honest, I often feel like I'm not good enough. This is something I've carried with me since my dancing days and am working really hard on changing. All I can do is try my best and then I know that that is enough. Whether it's "the best" or not doesn't really matter, and I'm starting to be OK with that.

What are your aspirations?

I'd love to write a book. It's something that has been in the back of my mind for a while and I feel like 2016 is my year to at least get cracking on it. I also think it would be great fun to teach at a yoga festival one day! A girl's gotta have some dreams!

Biggest Success?

Yoga has made me a better human being. I don't really count successes as things I've done or stuff I've accumulated, but rather how I've changed for the better. Yoga has this funny way of revealing all parts of yourself to yourself, like a big giant mirror. Oftentimes you don't want to see every part. You want to continue hiding from your shadows or pretending they don't exist. Unfortunately (or rather, fortunately) yoga's like NOPE. Here you are. Here is ALL of you. And you begin to deal with your demons--your dark side. You start to realize more about yourself and more about who you want to be, and what is holding you back. Yoga allows you to peel back the layers and labels that have been thrust upon you so that you can return back to yourself, to become a more compassionate, kind, and loving human being. So, to better answer this question, I think my biggest success is allowing yoga into my life--like really allowing all parts of yoga to permeate my being.

Most Challenging Moment?

There have been plenty of challenging moments in my life, but the most recent was in the summer of 2014 when my cat Sylvie almost died of kidney failure. Thankfully my husband and I were able to bring her to Purdue University where they worked wonders of magic and science on her, with cutting edge surgery and she survived. The aftercare was a nightmare and I was terrified I was going to screw something up. I know to some it may seem ridiculous because she is a cat, but she's my child. I couldn't love her anymore if she were human. There is so much love for her in my heart, it's indescribable. To be completely responsible for everything that was happening to her was so hard on me and I was extremely nervous to mess something up, which might have meant life or death. In the end, she's doing just fine, and a year and a half later she is bouncing around like a brand new kitten, like nothing ever happened. When you get the news that something is wrong with your baby, it's like a knife through your heart and you feel so helpless. Utilizing the focus and strength I've found via my yoga practice to take care of her during that rough time was the greatest gift.

Favorite Motto?

"If it's not fun, why do it?" It's from a Ben+Jerry's bumper sticker. I get that not everything in life is fun, but you can make just about anything a bit more light and joyful by shifting your thinking and seeking out the positive side.

Favorite People?

Stevie Nicks, always and forever. In the world of yoga there are many, but the two that stand out the most for me are Faith Hunter and Marsha Pappas. I've been extremely lucky and blessed with work with both of these women who truly exemplify what it means to be a teacher.

Favorite Places?

NYC-I love the energy; Paris-I love the romance; Capri-I love the beauty and food; Bloomington, Indiana-I love the feeling of home,

Favorite Products?

Oh gosh, I could go on forever. But the two questions I get asked the most are about mascara and face products so I'll let you in on those secrets! Yves Saint Laurent Babydoll Mascara and I use Jurlique products for my skin!

Current Passions?

Yoga, writing, being a wife and cat mom, fitness, animals with disabilities, pizza, coffee, and finding great new shows to watch obsessively on Netflix.