NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Eleonora Zampatti: Body movement specialist, author & fitness model | Main | Dr. Ying Zhang: Associate Dean and an Assistant Professor at the Rotterdam School of Management, Erasmus University »

Dana Kraft: Yoga Teacher 

My NativeAdVantage:


Dana Kraft is a teacher, forever student, published writer, curriculum creator, and anatomy geek. Dana has worked with high profile private clientele on both the east and west coast, ranging from major league athletes, musicians, Broadway talent, top models, and film and television actors. She is the official yoga instructor to the 2015 NBA champions, the Golden State Warriors, and has worked with the UCLA men’s golf team and women’s basketball team. She provides Vinyasa, Restorative, meditation, and The Roll Model® Method to players such as Festus Ezeli, Andre Iguodala, Harrison Barnes, Shawn Livingston, and Splash Brothers: Steph Curry and Klay Thompson.

Dana truly is a “forever student” and gives thanks to her mentors, past and present, Kay Kay Clivio, Yogi Charu, Marco Rojas, Scott Harig, Alanna Kaivalya, Taylor Dunham, and Chrissy Canning, to name a few.

What do you do best?

I stand up for what I believe in. I am compassionate towards others. I’m really great at interior decorating, I have a sense of how color schemes work, and how furniture goes well together. I recently redid my boyfriend’s apartment (now mine as well) after I moved in. I’m a great listener. I’m loyal to those I love. I believe I’m a great teacher and leader.

What makes you the best?

This is an interesting question to ask a yoga teacher. I don’t think I am the “best” at anything. We can only be “our best selves”.  I say to my students, “stay on your own mat”, when I see them looking at other students who are working on more advanced poses. I think it’s important to realize that wanting to be the best in comparison to someone else will only set us up for disappointment in the end. I DO have EXCELLENT work ethic! I get it from my father, and my grandfather, and my great grandfather. We have a family business that is over 100 years old! When I want to make something happen I work my butt off. I spend hours focusing on achieving my goals and working to make my visions into a reality!

What are your aspirations?

I aspire to create my own teacher -training program and own my own yoga studio or retreat center one day. I prefer to collaborate with others, so I hope to partner up with like-minded people who share the same values and ideas as I do and create something spectacular. I also love writing and I am starting to have work published. Eventually I would like to write a book.

Biggest Success?

So far? Landing my gig with the Golden State Warriors! They are amazing. I love the players. They are wonderful to work with and have been extremely kind and a lot of fun too!

Creating community in my yoga classes and building a strong following at the places I teach at. I’m proud of that. I believe that is so important.

Most Challenging Moment?

Deciding whether or not to leave my job as a high school teacher. It was heartbreaking. I loved working with kids and I spent five years at a performing and visual arts high school that I gave my blood, sweat, and tears to.  It was a difficult decision to let go of that part of my life, but I was burned out, and decided I needed to choose a different path.

Favorite Motto?

Take your intentions off the mat and into the world.

Favorite People?

Kathryn Budig- she’s my girl crush. I would love to study with her.

My boyfriend. My family and friends.

My niece and nephew, they are 2 and 5, and absolutely beautiful. I love watching them learn new things. I can live vicariously through them and remember life isn’t so bad!

Favorite Places?

Costa Rica

Ireland! It’s so green and lush, and the air is probably the cleanest and freshest I’ve ever inhaled.

New York City.

Any ocean that has clean sand and clear water.

Favorite Products?

I have a very big sweet tooth, but I mostly eat gluten free, so I love WOW Baking products. I love their individual brownies and chocolate chip cookies.  

Any Devachan hair products

Cerave Moisturizer AM and PM

Shea Butter

Yoga Tune Up® Therapy Balls

Manduka Pro Lite Yoga Mat

Teeki Yoga Pants

Current Passions?

This might seem obvious, but I’m passionate about teaching yoga. It’s a calling for me. It brings me so much joy to be able to wake up every day and enjoy what I do. I am passionate about creating sequences, practicing with seasoned practitioners and being inspired to be better than I was the day before because of them.  There is always something more to create, to study, to work on, and to understand.  I’m passionate about my partner in crime. He’s my best friend and lover. He’s such a gift. I am passionate about music, the ocean, travel, chocolate, dancing, singing, wine, excellent food, friends, and my family who raised me.