NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kimberly Lackey: Founder of EMPATH Coaching & Integrative Health Coach | Main | Amy Wolfe: Yoga/Pilates Teacher »

Andrea Marcum: Yoga Teacher

My NativeAdVantage:


Andrea Marcum is a former gymnast originally from Santa Cruz, California. She has been practicing yoga now for about nineteen years and teaching for seventeen. You can check out her online classes at My Yoga Gaia. She is a contributing writer for lululemon, Gaiam, LA Yoga Magazine, Mantra Magazine, MindBodyGreen, Elephant Journal, Origin and others. Shape, NFL Network, Los Angeles Times, Huff Post, Qantas Inflight, Self, C Magazine and Mantra have featured her and she has been called a Rock Star & one of The Best 8 Yoga Teachers in LA. Andrea founded U Studio in Los Angeles in 2006 and ran if for 9 years. She now teaches in LA at Yogaworks, and internationally at festivals, workshops and retreats. You can find her LA, workshop and retreat schedules here. Be sure to look for her book Close To OM published by St Martin’s Press in 2017.

What do you do best?

I’m a connector. It’s what lights me up the most.

What makes you the best?

Ooof… I can only hope that I’m the best at being me :)

What are your aspirations?

* I aspire to keep learning.

* After my dental appointment yesterday, I aspire to be a better flosser.

* And right now I’m in the thick of writing my book, Close To OM, which will be published by St. Martin’s Press in 2017, so I definitely aspire to write the best book I possibly can.

Most Challenging Moment?

I was dumped unceremoniously. My boyfriend at the time told me, “If I ended up with you I’d be settling.”

Biggest Success?

Instead of feeling ruined by his insulting words, I was galvanized. My (then pretty new) yoga practice was revealing to me that challenges could be opportunities (pradikpaksha bvhavanan). Yoga became my buoy in a sea of zero self-esteem. It led me away from staring at the bottom and towards a better way.


How you do your yoga is how you do your life.

Favorite People/Role Models?

Dominic Pietrangelo is the best friend and husband a girl could ask for. I am blessed with amazing family, friends, teachers, students, opportunities and an extraordinary community. In fact, for 9 years I had my own studio here in LA and I called it U Studio for the Unity and community that built it with me. I am profoundly grateful.

Favorite Places/Destinations?

Those I’ve not yet seen.

Favorite Products/Objects?

lululemon Align crop 

Mala Collective I am Peace bracelet

Kari Gran face cleaning oil 

Santa Maria Novella bath salts 

Saje Natural Wellness

Silverback Coffee of Rwanda

Current Passions?

Using my book Close To OM as a vehicle to collaborate as a collective with innovators like:

A Place Called Home here in South Central Los Angeles. The incredible direction and creativity they inspire in a community with limited resources is uplifting in ways that resonate universally.

Here to Be – lululemon’s       

Women for Women

(photo credit: Pena Photography)