NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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« Shayna Hiller. CHC, RYT: Author, wellness coach & yoga instructor | Main | Mary Beth LaRue: Yoga Teacher & Co-founder, Rock Your Bliss »

Ryan Nicodemus: Co-Founder, The

My NativeAdVantage:


Ryan Nicodemus is a mentor and a writer. He is best known for his writings on The Minimalists website. Ryan also co-authored three best sellers; Essential, Minimalism: Live a Meaningful Life, and Everything That Remains. He has been featured in the Wall Street Journal, USA Today, Boston Globe, Chicago Sun-Times, San Francisco Chronicle, Toronto Star, Globe & Mail, The TODAY Show, CBS This Morning, ABC, NBC, FOX, NPR, CBC Radio, and various other outlets. He has toured internationally and has spoken at Harvard Business School, SXSW, World Domination Summit, and several other organizations, schools, and conferences.

What do you do best?

I’m best at adding value to other people’s lives.

What makes you the best?

I’m really good at empathizing. I have a mentoring program where a few of my personal mentors and me are available to listen, give advice, help with perspective, etc. on many areas of life (health, relationships, cultivating passion, growth, and contribution). Ultimately I put myself in my students shoes, and help guide them to live a more meaningful life. I’m not talking about a perfect life, or even an easy life. What I’m talking about is a simple life. When one feels stuck, they have the possibility to change their life dramatically when they begin using their time, attention, and other resources more deliberately.

What are your aspirations?

To affect as many lives in this world as possible in a positive way.

Biggest Success?

That’s one of the things I love about what I do. There isn’t “one” big success I’ve experience. We’ve never had anything go viral over at Instead of Going Viral, we like to focus on one thing: Adding Value. Some of the ways we’ve added value over the years include starting a blog that reaches over 4 million people every year, building an elementary school in Laos last year (2015), helping to build an orphanage in Honduras, Giving our second TEDx talk in Fargo, ND in a stadium full of people, and releasing our Documentary, Minimalism: A Film About the Important Things, earlier this year, which is the #1 indie documentary of 2016.

Most Challenging Moment?

Touring is great, but it can definitely get challenging. I love seeing our readers, and giving out thousands of hugs. I love seeing the sites and finding the best coffee in each town we visit. I love catching up with friends across the world. Sometimes though, it gets really exhausting, jumping from city to city every few days. In 2014 we went on a 100 city world tour. It was one of our most challenging adventures, but totally worth it. Before Josh and I committed to a tour across the world, we understood what was expected of us vs. the outcome we desired. When the benefits from a desired outcome are expected to outweigh the drudgery, I feel confident committing to the work needed to be done. On tour, it helps too that I’m an extrovert!


Keep it simple.

Favorite People/Role Models?

I love some of the stoics like Epictetus and Marcus Aurelius. Buddha, Jesus, and the Dalai Lama are great role models. I really enjoy Henry David Thoreau’s works. Living role models include Leo Babauta, Joshua Becker, and Tony Robins. All of these people have added a tremendous amount of value to my life.

Favorite Places/Destinations?

Missoula, Montana is by far my favorite place in the world. It is near everything I love; hiking, mountain biking, snowboarding, performing arts, beautiful state parks, awesome lakes, and an amazing community of people who are fully invested in their city.

Favorite Products/Objects?

My pair of jeans and black t-shirts.

Current Passions?

I’m passionate about a lot of things; snowboarding, mountain biking, hiking, writing, and making a significant change in the way the world views consumption.