NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« George Sylvie: associate professor in the School of Journalism at The University of Texas at Austin | Main | Pamela Newkirk: award-winning journalist/Author & Professor at NYU School of Journalism »

Caren Merrick: Founder and CEO of Pocket Mentor 

My NativeAdVantage:


Caren Merrick is the founder and CEO of Pocket Mentor and a highly experienced entrepreneur.  Graduating from UCLA with a degree in political science, Merrick founded Creative Marketing Alliance, a social marketing agency.  Merrick then went on to co-found webMethods, growing a basement start-up to a global company with 1,100 employees and $200 million in revenue.  As the co-founder and Chairman of the webMethods Foundation, Merrick provided grants to entrepreneurial non-profits that aided low-income families in the DC Metro area.   In addition to her work with Pocket Mentor, Merrick serves on the boards of several public companies and the Advisory Board of The Global Good Fund. 

What do you do best?

Energize myself and others to turn thoughts into action.

What makes you the best?

I’m not the best, yet.  I love the process of imagining things, starting them, seeing what happens.   I LOVE to learn by doing, even through the turbulence.

What are your aspirations?

I have aspirations for every facet of my life. Personal - mentor our sons to fulfill their purpose and potential; enjoy a 60 year marriage with my husband (we are only 23 years in!)

Professionally, I’d like to merge content and technology to deliver a better way to inspire and equip leaders and aspiring leaders to grow themselves, their teams, and their businesses or nonprofits.

And publish a New York Times bestseller!

Biggest Success?

I haven’t had it yet;  I’ll probably have the answer by the end of my life on earth.  

I’ve been extremely blessed in business, but have had as many setbacks or failures as successes.

Most Challenging Moment?

Sorting out how to make it all work when my husband and I became parents; we were running the global, public company we had started, and were stretched in every possible way personally and professionally.  We experienced our greatest growth spurt at the company (and were named Deloitte’s Fastest Growing Company) and we had to scale as leaders in the company, and at home.

Favorite Motto?

My motto changes depending on what big challenges or aspirations I’m having at the time.

When I was putting myself through college at UCLA  (I worked on campus while getting my BA in 3 years – I was tired!) I had a post it with an Eleanor Roosevelt saying  “You must do the thing you think you cannot do.”

When we started webMethods in our basement and kept getting rejected by VCs, it was Margaret Mead’s, “Never Doubt a small group of people can change the world…indeed it is the only thing that ever has.”

Now its,  “Find the simplicity in the complexity.”

Favorite People?

My husband, Phillp, and our two sons.  Then it would be my closest women friends who are rock stars in life – incredibly talented and making a huge impact wherever they are – whether it’s the Mom with a graduate degree whose full time job is volunteering as a leader for her son’s high school, or the Dr. who is a tech entrepreneur, or my college roommate who is now a professor and just started a womens leadership center at a major university.

Favorite Places?

Saling on our catamaran in the BVI’s, Virgin Gorda, Peter Island, and Anegada.

I also love cities and return to Paris every few years and walk for miles.  My husband is from England and Australia and we have many favorite spots there.

We also love Washington, DC.

Favorite Products?

Every morning I love a few cups of great coffee; right now we’re enjoying Blue Bottle which is shipped to our home each week.  And every evening we enjoy a glass of wine; my new favorite Chadonnay is Home Field, and Adelsheim Pinot Noir is a great everyday red.

Current Passions?

Sailing!  I’m about to go on a one week sailing trip to upgrade my ASA license to become a bareboat captain.

I love writing and spend at least an hour a day writing articles, working on my blog, book, and marketing.