NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Abe Peck: Professor Emeritus-in-Service, Director of Business to Business Communications, Senior Director of Media Management Center, Northwestern University Medill School of Journalism

My NativeAdVantage:


I’m Abe Peck, and I multi-task. Academically, I direct business to business communications at the Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern Communications, after three decades of full-time teaching with aspiring magazine-makers, writers and editors. I also run programs for fast-track B2B executives. And for the third year, I and colleagues will escort students to Israel and Palestine for a journalism immersion experience.

Beyond the school, I bill myself as a “magazine chiropractor,” conducting brand content audits to aid clients in serving and leading audiences whatever the platform – I’ve done these in the U.S., UK and several Asian countries, for close to 100 titles. I write both issues and destinations stories as a Masters Series Contributing Editor for Travel Weekly, the leading magazine for travel agents. I’ve written and edited several books, from Uncovering the Sixties: The Life and Times of the Underground Press – which draws on my own shake-it-up journalism during the late 1960s – to Medill on Media Engagement, which is rooted in “experience” research conducted by Medill’s Media Management Center. I wrote and edited at Rolling Stone, Outside and the Chicago Sun-Times and Chicago Daily News, and freelance for other magazines. As the Grateful Dead would say, “what a long, strange trip it’s been."

My wife is an author and fillm-maker around the issue of bullying. One son is a leading music director in Chicago, the other is director of client services for o3mdm, an SEO, etc. agency based in Chennai, India.

What do you do best?

Working with young journalists is so rewarding that I continue to do it while living 1,500 miles from the Northwestern campus – my dean has joked that my home is our “West Coast Campus." Medill students are bright, hungry to do well and do good. Most important for a journalist, they’re curious.

What makes you the best?

Not thinking I am the best. Ironically, my ‘60s underground-press experience carries forward in a sense of collaboration and inventiveness. Much of my teaching is inductive and project-oriented even as I try to provide canonical knowledge about the world they seek to enter.  Working with great students and colleagues allows me to continue learning.

What are your aspirations?

Keep on keepin’ on.

Biggest Success?

Having interacted with perhaps 1,000 students, many of whom are active in a field I love.

Most Challenging Moment?

When the ‘60s surge fell apart, and with it some key beliefs I’d embraced. I was pretty blown out by struggles and excesses, to the point where I trekked around Europe, Egypt and Israel to clear my head. When I returned, I had to give myself permission to see if any journalistic talent I had could be executed personally rather than as part of a political movement. I hope I’ve not betrayed “either me."

Favorite Motto?

“(What’s so funny ‘bout) peace, love and understanding?” That title of a Nick Lowe / Elvis Costello song will be on my tombstone.

Favorite People?

Learners. Listeners. Humorous people. Tolerant people. As for specific names, Representative John Lewis remains a civil rights hero. Bill Maher is an important iconoclast.

Favorite Places?

Hong Kong, Manila, Valley of the Kings in Egypt, the Western Wall in Jerusalem, the Mara River in Kenya during the animal migration – and Sweet Home Chicago and mellow Santa Barbara.

Favorite Products?

Even though it’s on the fritz today, my iPhone. Portable office, portable life.

Current Passions?

I was the 2015 student of the year at the Lau Kune Do School of Martial Arts in Santa Barbara, where I study tai chi and am now working on a double-sword form. I also sing doo wop regularly, and we actually survived an appearance at the Doo Wop Hall of Fame in L.A.