NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Shane Greenstein: Author & MBA Class of 1957 Professor of Business Administration, Harvard Business School

My NativeAdVantage:


Shane Greenstein is the MBA Class of 1957 Professor of Business Administration and co-chair of the HBS Digital Initiative. He teaches in the Technology, Operations and Management Unit. Professor Greenstein is also co-director of the program on the economics of digitization at The National Bureau of Economic Research.

Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein's research extends from economic measurement and analysis to broader issues. His most recent book focuses on the development of the commercial Internet in the United States. He also publishes commentary on his blog, Digitopoly, and his work has been covered by media outlets ranging from The New York Times and The Wall Street Journal to Fast Company and PC World.

His most recent book, How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network (Princeton University Press; 2015) demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. Professor Greenstein previously taught at the Kellogg School of Management, Northwestern University, and at the University of Illinois, Urbana/Champaign. He received his PhD from Stanford University in 1989 and his BA from University of California at Berkeley in 1983, both in economics. He continues to receive a daily education in life from his wife and children.

What do you do best?

I am economist who can tell an economic story without putting an audience to sleep. By modern standards that makes me a bit unusual and a little old fashioned. Among story-telling economists, I tend to be uncommonly good at telling stories about how stuff works, especially in technology markets. To be clear, I don't mean the type of witticisms so common on Twitter, or the cliché's typically found in the technology forecasting section of a lightweight white paper. Rather, I have a good intuition for how to illustrate potential economic insights and generate some depth of observation. On a good day I can bring almost any reasonable topic to life with an example or illustration, and help a student see features in the situation they had not previously perceived.

What makes you the best?

Nothing gets my juices going like a great question from an enthusiastic and engaged audience. Ditto when somebody reads my writing and is curious about a new direction.

What are your aspirations?

I want to change the way the world thinks. I would also like to be a good Dad and husband. Both are easy goals to state and impossible to achieve.

Biggest Success?

You mean a success other than persuading my wife to ignore all visible evidence and actually marry me? I have to go with my recent book. It is the first comprehensive treatment of the evolution of the commercial Internet in the 1990s. It argues that the deployment of the Internet was comparable to the biggest technology deployments in the history of US capitalism - such as electricity, automobile, and indoor plumbing, and so on. That is easy to state, but very challenging to document and analyze in depth all across the US economy. I am the first contemporary business analysist or economic historian to successfully offer a framework for explaining the origins and economic impact of the Internet and in all its breadth and depth - which the book calls "innovation from the edges." That is the big idea of the book. Only time will tell whether that answer succeeds in changing anybody's mind. For now all I can claim is something modest: it is the first book to analyze commercialization of the Internet and develop the theme from start to finish.

Most Challenging Moment?

I do not have a good answer to this question. The most challenging moments in my professional and personal life are not suitable for public airing, and nobody needs to hear about a challenge that was easily overcome. Let's move on.

Favorite Motto?

Hamlet Act 1, scene 3, contains Polonius' advice to his son, Laertes, just before he leaves on a journey.  The speech contains quite a bit of wisdom, but the last few lines are the best. It ends this way:

This above all - to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.

Favorite People?

Other than my wife and kids? Well, let me say this. In writing the book I met so many people who made selfless contributions and humbly added their piece to the whole Internet. It is just amazing how many super-talented people made the system work at the outset. Still true today in many parts of the Internet. We should all wake up every day and thank these people.

Favorite Places?

Here are three. First, Yosemite. Almost anywhere, but, specifically, the top of Half Dome. That feels like the top of the world. If climbing is too hard, then I would settle for Olmstead Point on the other side of Yosemite Valley, which you can just drive to. Breathtaking views. Second, I never grow tired of watching a sunset over the city of Jerusalem. Mount Scopus has a great view, and it ranks as one of the most magical locations on the planet. Third, I do not know that any experience (before or since) has ever created such joy as watching the birth of my children. The hospital in which that occurred has since been razed, so I cannot visit the place any longer except in memory. Now and again I like looking at a picture of those days and it always makes me smile.

Favorite Products?

Given what I do for a living I should be a gadget freak, but long ago I burned out on being a beta-user. So if I had to pick a favorite product, let it be modern antibiotics. I am allergic to penicillin, so I am especially grateful for all the antibiotics that substitute for penicillin. I have had two infections in my life, and both of those would have killed me in a less civilized age. Today treatment is routine with these antibiotics. On a similar note, a friend with advanced melanoma - typically fatal - recently got a second lease on life from new drugs that send the immune system into overdrive. That seems like a favorite too. And while we are at it, a few years ago I watched how a CT scanner helped a brain surgeon save my father after a fall. CT scanners also became a favorite products after that experience. Notice a theme?

Current Passions?

I just spent seven years writing a book. Right now I am pretty passionate about not taking on another long project, at least for a little while. That said, if somebody asks me to explain how the Internet resembled many of the deployments of big innovations of the past, I am pretty certain that I still can get enthusiastic explaining the similarities between the spread of electronic mail and, say, hybrid corn seed.