NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Alan Muller: Professor of International Management at the University of Groningen | Main | Dr. Judith Hellman: Cosmetic Dermatologist »

Rob Nelson: Co-founder & CEO of Grow ( 

My NativeAdVantage:


Rob Nelson is the cofounder, and CEO of Grow (, a cloud-based dashboard software company for small-to-medium sized businesses. Grow gives companies the ability to measure their key performance indicators on a real-time basis. The cloud-based Grow dashboard aggregates data from all internal reports and external systems - saving hours of time and giving CEOs and employees access to key data 24/7. The Grow dashboard transforms companies by making everyone data driven and focused on the score - improving employee accountability, collaboration, and morale. Grow's headquarters are in emerging tech hub, Salt Lake City, Utah.

Rob is an entrepreneur at heart and a technology enthusiast. Rob's previous company Logica was acquired by AFS in 2012. Rob holds a BS in Business Management from Utah Valley University. He has 5 kids and fly fishes frequently on the Provo River.

What do you do best?

I’m a product guy. I love discovering new innovations. I spend most of my time, driving the product roadmap and removing obstacles for our team to be successful.

What makes you the best?

At Grow, we are probably the best at making it very simple to access your company data, visualize it, and build a real-time scoreboard to engage your team with. Our competitive advantage is simplicity. There are tools far more sophisticated than ours but we emphasize simplicity and plan to win in our space with that mission.

How will you become the best?

We share the belief at Grow that to win, we have to serve customers, listen to their needs, and solve problems. We have to remain humble and service oriented to build solutions that solve real problems. If we can do that in a simple manner, we think we’re going to win in our space.

What are your aspirations?

Personal: I like the saying that no other success can compensate for failure in the home. The success of my family is my first priority and responsibility. With 5 kids, I’m a family man.

Business: We have big plans with Grow. We think we can revolutionize how small businesses are managed by using our product. We do have lofty revenue and valuation goals but what’s more important to us is to help business managers lead with confidence by having real-time access to data.  When companies are data driven, accountability increases, execution becomes better, and teams have more fun.

What fascinates you?

I love technology. I’ve always been fascinated by it. I like the laws/principles that govern it. I’m also fascinated by the emotional connection products can give. I love the creativity of building a product and company. It’s like art.

On a personal side I really enjoy fly fishing. That fascinates me. Different bug hatches, weather patterns that effect it, presentation of the fly to the fish, etc. It’s also like art.

Favorite Motto:

Has to be man in the arena!  

The man in the arena:  Theodore Roosevelt

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.


My wife is #1. We have a lot of fun together. We both literally live for our weekly date nights. Outside of her, I love talking to people who are open, honest and vulnerable.


Maui is my favorite place on earth. I go as often as I can.


My favorite product right now is probably my electric beach cruiser bike. I take it everywhere. I keep a few at the office. I literally have meetings with employees as we ride up the canyon together. It beats a stale conference room. When I get home, we’ll ride with the kids to get ice cream.


Family, my faith, building a company, fly fishing, data, great design, movies, and million other things!