NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Nancy L. Klein: President of NLK® Consulting & Design & Part-time Assistant Proffesor at Parsons, The New School | Main | Alan Muller: Professor of International Management at the University of Groningen »

Mushmoom Khan: CEO of Estevia Parfum 

My NativeAdVantage:


From the souqs of Dubai to the walkways of France, Estevia Parfum is a frontrunner in the fragrance industry, offering a variety of scents to suit and celebrate the individual’s unique personality with delicate and fresh notes that spark the senses. Acknowledging that scent is a time capsule, one that invigorates the strongest of senses, Estevia Parfum sought to create a product that would offer a luxury fragrance experience without a hefty price tag.

The innovators behind the brand brought with them to Estevia a keen eye for bottle design, and a sense for what is marketable in the fragrance and beauty industries. Estevia Parfum came to fruition from Al Wara Perfumes, a company renowned for its innovative bottle designs, curated previously for other fragrance companies. After gaining vast experience curating products for other distributors, the company struck gold: They could use the innovative techniques and design savvy they had previously utilized with other companies, while creating a product that was their own, and offering at a price point every man and woman could desire.

At the helm of the successful fragrance company is Mushmoom Khan. Born to a family of industrious businessmen, Khan was surrounded by successful entrepreneurs from a young age. Inevitably, Mushmoom was thrust into entrepreneurial endeavors by becoming intimately involved with company development and decision making with her father’s businesses. Passionate about medicine, however, Khan set her sights on a medical degree, and in 2008 took a step back from business to attend medical school in Dubai. While medicine and the beauty industry are seemingly unrelated, Khan garnered a vast amount of experience with people, and learned to quickly assess their needs and wants. This quickly translated into business savvy when an opportunity arose to take the reins for Estevia Parfum in the North American market.

What do you do best?

At Estevia we strive to bring forth quality and create every product and fragrance with detail. I work closely in all aspects of design and fragrance development making sure the end product is in line with my vision.

What makes you the best?

What makes us the best? Well we are bringing something new to the market which is “affordable luxury” in terms of fragrance. Not many fragrance houses are able to do that. Having everything under one roof in Dubai we are able to maintain our prices and quality.

How will you stay the best?

We stay up to date with the industry and the consumers. We listen to feedback and work towards it. We are launching Oud this month which is relatively new to the market especially in terms of affordability. By providing what the consumer wants and needs we will be able to stay the best.

What are your aspirations?

Personal: Personal aspirations are to get into a residency program and specialize in the medical industry and contribute to the lack of primary care professionals.

Business: In terms of business I would like to make our products widely available in retail stores, as we are only online right now.

What fascinates you?

Growth. I love hearing stories about how companies have grown from a small office or small kiosk into something bigger. It’s inspiring. 

Favorite Motto:

Work towards building a brand and following your vision. Money will come in time.


My parents. They never fail to inspire me.


Dubai. It’s home.


My favorite product would be Her Excellency White because it takes me back to Dubai and reminds me of my mother. For fall I can’t wait to use and share Oud Rose with everyone.


My passions are medicine and business both. Medicine is my own and I think the business bug comes from my dad. When I’m not studying or working I like unwinding with a good read and music.