NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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James Murray: Founder of Supreme Public Relations


Re-visiting James Murray | Founder of Supreme Public Relations

By Todd Rome

In September of 2015, the Native Society featured James Murray of Supreme Public Relations, who at the time was a 28-year old entrepreneur first starting to break into the ever competing New York fashion industry. In just a little over a year, aside from the new platinum blonde hairstyle (which we love!), the young influencer has not only successfully grown his boutique fashion public relations agency; Supreme, into a mini-supremacy, but has become a highly respected member of the modern-day cartel of young fashion and social figures. That being said, having a chief-standing relationship with Vogue magazine always helps.

Starting a business from the ground-up requires one to take profound risks, no matter who you are, or what you do. In the world of fashion and entertainment, it becomes increasingly challenging. The fashion business, similar to entertainment (both are highly intertwined), is overflowing with resumes and new talent, yet opportunities are diminishing little by little, and competition rates continue to ride on a steady upswing. It takes a certain type of character to push through to the forefront of a constantly wavering and over-saturated industry. In this case, James Murray has confidently made his way to the front-of-the-line. Sunglasses and all…

Over the past year, the fashion publicist has achieved a multitude of newly successful contributions to his career such as; both New York and London Fashion Week show productions, multiple VIP/Celebrity endorsements, notable collaborations, top-tier publicity placements, award nominations, and most recently has signed a roster of new clients to the Supreme PR line-up. Presently, the agency represents the following top emerging brands; Rinat Brodach, Pritch London, Sterling King, Ev Bessar, and of course we can’t forget DAMNsel (yes, the pussy pouch!). In addition, the firm also now works with established brands specializing in re-launches and continuing innovations, such as Katya Leonovich, and most recently Malan Breton.

In today’s culture, a publicist is no longer the ‘behind-the-scenes’ mule, who through the blood, sweat, and tears – at the end of the day, is essentially responsible for the success of their clients. They are now very much in on the front-lines of the media, as well as behind it. Since the Kelly Cutrone era, they have become social personalities and celebrities themselves, although they still remain trend-setters, and most importantly the voice of reason for the media. Of course, let’s not forget the exclusive front row access to New York Fashion Week, and VIP treatment at celebrity-driven events. Could this be worth the day-to-day madness? For some, indeed.

So, what’s in store for 2017? James informs us that he is planning to rise to new levels. With the debut of his first cover-story feature for A.R.T.S.Y. Magazine to be released in February, along with another planned season of New York Fashion Week shows, expansions of client base (also now working with Brow Design International for eyebrow micro-blading, an innovative approach to permanent makeup application), and lastly, a pending nomination for the ‘Rising Star Award’ given by LIM College (The College for the Business of Fashion), which honors a single alumni throughout the time span of nearly a decade for his/her career achievements during a commencement ceremony at Carnegie Hall in May.

What do you do best?    

Everything. (insert sarcasm)

What makes you the best?    

I believe that in order to truly be the best, you have had to have been through the worst.

What are your aspirations? (Personal and Business)    

Personal: Peace, Health, Happiness, Love, Family, Friendship

Business: Innovation

Biggest Success?    

Those “Holy Shit, I’m really doing this!” moments.

Most Challenging Moment?    

Working with new brands/emerging designers. Establishing a balance between creative vision and market demands.


“Advertising is saying you’re good. PR is getting everyone else to say it.”

Favorite People/Role Models?    

My parents are my role models, and my siblings and best friends and my favorite people.

Favorite Places/Destinations?    

Manhattan, Paris, London, Bahamas

Favorite Products/Objects?    

Guerlain’s ‘Abeille Royal’ Gold eye-cream, coffee/latte’s, and Parliament Lights are the key to my life. Let’s not forget…clothes, shoes, sunglasses, jewelry, backpacks, merse’s.

Current Passions?  

Living my truth.