NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

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Matt Williams: CEO of The Martin Agency

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Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Chris Edgerly: Co-Founder, Edgy Brothers & Voice actor/comic

My NativeAdVantage:


Chris grew up in Savannah, Ga., was graduated from the University of Georgia with a Bachelor’s in Journalism, and quickly abandoned any thoughts of a legitimate career when he jumped headfirst into stand-up comedy. After years of touring and a little bit of acting here and there, he relocated to Los Angeles and transitioned into voice acting, where he can be heard on episodes of “Dreamworks’ Dragons” tv series, “The Simpsons”, Cartoon Network’s “Clarence” and various commercial campaigns and video games. Chris is a founding member of Edgy Brothers, a small design company he created with his wife Geraldine and his brother David. They seek to express themselves by pushing ideas a little past their comfort zone. So far, they’ve re-imagined custom playing cards, coins, dice, t-shirts, even socks, all through the Kickstarter platform and on their website,

What do you do best?

I think I’m best at being creative, at expressing myself through different mediums and connecting with others.

What makes you the best?

The years of performing have certainly helped. I spent ten years touring as a professional stand-up comic, and you learn how to read audiences and adapt. I’ve spent the last fifteen years as a professional voice actor, and you’re constantly adapting your voice and your performance to suit different characters. So, I’ve kept in practice being creative in different professional settings for the last twenty-plus years. When it’s time to give notes to David (who does the art for our products) I can quickly give him ideas as to where to go with a concept, and imagine how our customers might receive it.

How will you stay the best?

Just like I mentioned - always be in practice, always challenge yourself. If I spend too long without pushing myself out of my comfort zone, I get soft. Soft may be comfortable, but it doesn’t nourish you.

Biggest success?

That’s easy - convincing my wife to marry me.

What are your aspirations?

Personal: To be the best husband to my wife, and the best father to my two children.

Business: To continue to expand our customer base with Edgy Brothers without having to compromise. Recognizing what the buying public wants is one thing - being able to give it to them without forgetting who you are is another.

Most challenging moment?

When I realized that I had others relying on me. I spent so much of my life just taking care of me, it’s been a real eye-opener to know that I have a family that depends on me and others who are in business with me. I have a lot of influence as to our direction, our connection with our customer base, and how we develop and deliver what we create. If I drop the ball, very little will get done. Dave can create the most magnificent piece of art (as he frequently does) and if I can’t help us figure out how to get that across to potential customers, it’s not going to go over. But it’s nothing more than most adults have to deal with in some shape or form. You’ve either got a family or a business or both. Very few people are islands.

What fascinates you?

What doesn’t? I love to learn, whether it’s about science, history, art, or just talking to a person and learning their story. Everybody has a story.

Favorite Motto:

Happiness is a choice.

Favorite People:

Thomas Jefferson, George Washington, Shakespeare, Einstein…I realize these are boring choices, but can you argue with their output? As far as people who are alive today - my wife. She’s the best person I’ve ever met.

Favorite Places:

Madrid-Barcelona-Paris-London (our honeymoon itinerary), Monticello, any great restaurant, any place with a great view, anywhere my family is.

Favorite Products:

My iphone, my Apple desktop and laptop, a good pair of Levi’s jeans, Redfin’s home finder app for my phone (though we’re in escrow now so we won’t be using that much in the future.)

Current Passions:

I’ve recently discovered Khan Academy online, and I love it. The Crash Course history lessons taught by John Green are highly entertaining. Any good book can hold me in thrall, and the more I’m able to absorb, the more I can use it to fuel Edgy Brothers’ creative expression. But to be honest, nothing is as fascinating to me right now as watching my children grow. One’s a toddler and the other’s in preschool, and the exponential development they go through at this stage is unbelievable. Every day they show me some new facet and you realize that you’ve helped shape who they’re becoming. It’s a great way to remind yourself to be the best version of yourself possible.