NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Thomaï Serdari, Ph.D.: Luxury Marketing Strategist & Adjunct Associate Professor at NYU Stern School of Business | Main | Jacqueline Carson-Aponte: GM at Dirt Candy »

Lodro Rinzler: Teacher in the Shambhala Buddhist lineage & Best Selling Author

My NativeAdVantage:


Lodro Rinzler is a teacher in the Shambhala Buddhist lineage and the author of five books on meditation including the best-selling "The Buddha Walks into a Bar..." and the award-winning "Walk Like a Buddha.” Over the last fourteen years he has spoken at meditation centers, college campuses and locations as diverse as Google and Capitol Hill. Lodro’s work has been featured on WNYC, WBUR, FOX, the CBC and Fast Company. He is the founder of the Institute for Compassionate Leadership, an authentic leadership training, and M N D F L, a meditation studio in New York City. His latest book is How to Love Yourself (And Sometimes Other People).

What do you do best?

My work revolves around making a 2600 year old meditation tradition accessible and applicable to modern day life. I think I do it relatively well in my writing, although I find myself speaking at all sorts of places and am constantly looking for ways to make it available to more people.

What makes you the best?

I’ve never purported to be the best at anything. I think I’m pretty damn good at knowing myself, which allows me to be present, show up for others, and be authentic in their company. The way I do that work is by meditating regularly.

How will you become the best?

Meditation allows you to access all of who you are. You become familiar with the nooks and crannies of your own mind and heart so as to more fully be there for all of your experiences, both painful and pleasurable. For new people I recommend ten minutes of shamatha, or calm-abiding meditation, a day to start. That alone will make you kinder, less stressed-out, and more compassionate.

What are your aspirations?

Personally, I’d like to take more down time. I’m launching a number of projects at once: a new book, New York City’s first non-denominational drop-in meditation studio, a new season of my online meditation program, and I’m teaching across the globe. In two years time I want to be settled, physically, somewhere where I have enough space and time to go much deeper with my meditation practice. Less activity, more being with what is.

In terms of business aspirations, my work at this time is to make meditation very accessible to anyone who wants to learn how to do it. So I think MNDFL, my meditation studio, is going to be my great business love for quite some time, with the aspiration that it helps many people.

What fascinates you?

Favorite Motto:

“Our prime purpose in this life is to help others. And if you can't help them, at least don't hurt them.” - H.H. the Dalai Lama

Favorite People:

I’m partial to my partner, Adreanna Limbach, because she loves me unconditionally and is always trying to help other people. Also, Sakyong Mipham Rinpoche, my Buddhist teacher. I would not be who I am without the wisdom and compassion I have received from him.

Favorite Places:

I am newly back from Prague, which is one of my favorite spots in the world. I’m also partial to New Orleans. These are the places where I find I am most able to relax into myself.

I wrote much of The Buddha Walks into the Office from a bar called Sophies in New York’s lower east side during what has been, to date, the darkest period of my life, so I’m partial to that spot too.

Favorite Products:

I may be old-fashioned, but I love books.

I was serving in Ohio as a field organizer on the Obama campaign in 2012 when Hurricane Sandy hit New York City. I had placed all of my belongings in a storage unit on the South Street Seaport. When I returned from the campaign I found I had lost most of my physical possessions. Since then there are only a few I really get too hung up about - those with sentimental value.

Current Passions:

In my spare time I kick small dogs. I am kidding. But wouldn’t that be fascinating? If you interviewed a Buddhist teacher who spent the whole time talking about meditation and compassion and at the end admitted a secret fetish for kicking puppies? I think that would be fascinating, personally.