NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Rebecca Redett: Founder/Owner of SASSYCYCLIST | Main | Edmond Pechaty: Broker, TOWN Residential »

Dr. Alan Rozich: Best Selling Author

My NativeAdVantage:


Dr. Rozich has more than 30 years of experience in the areas of environmental and sustainability consulting, project management, and technology development and deployment.  He has worked in the public sector, academia, consulting, and technology. He is a registered professional engineer in Delaware and Maryland and a diplomate in the American Academy of Environmental Engineering. He received a research award from the Pennsylvania Water Environment Association. He has developed and applied new methodologies for designing and operating biotreatment systems that treat toxic, hazardous, and difficult-to-degrade wastes. 

Notable technological contributions include the development, implementation and deployment of predictive modeling methods for improving the design and operation of bioconversion systems. He led pioneering efforts to implement bioconversion systems that economically increase conversion rates, lower disposal requirements, and increase energy and renewables production for bioconversion systems. One industrial system has treated over 7,000 tons of organics and COD without making any organic residues requiring disposal. He has directed overall design and implementation of innovative waste treatment systems domestically as well as in Asia and Europe. This has resulted in almost a $200 million installation base for the company’s technology architecture.

He is now leading BioConversion Solutions efforts to apply its technology for making biofuels and other numerous renewable energy applications. Rozich is the holder of several patents in waste treatment technology. He is the author of over 80 technical publications and presentations and three books. He is currently Chief Science Officer for In-Pipe Technology out of Chicago, Illinois and resides in West Chester, PA with his wife, Gemma. He has two grown children, Anton and Adrienne.

LinkedIn Website:

What do you do best?

One, Dr. Rozich is a skilled technologist capable of integrating a multitude of disciplines to solve complex problems. This includes understanding the problem and determining appropriate solution criteria for that problem. This skill set is particularly necessary for tackling the complex and diverse situations that now predominate in the sustainability and climate change space.

Two, Dr. Rozich is an effective communicator in both written and oral media. He is equally comfortable in the Ph.D. world of advanced technology as well as being able to articulate complicated technical scenarios to the “man in the street” using plain English. He has given several radio interviews, writes blog pieces, is proficient with powerpoint presentations, and because of his academic background, is capable of writing technical articles and books. A link to one of his recent (10 minute) radio interviews on his new book is given as follows,

What makes you the best?

First, I was blessed to have good teachers, mentors, colleagues, friends, and family. I was also fortunate to have the training and the practical experience that allowed me to develop and apply technology. I was able to learn academically from well-trained professors but was also privileged to have real world seasoning with experienced professionals operating in the “trenches”. This unique career lesson enabled me to transition from the “theoretical” world to the “real” one seamlessly. It is interesting to discover that having the ability to intertwine the discipline of academic analysis with the blunt requirements of a practitioner strengthens one in both arenas.

How will you stay the best?

William Tecumseh Sherman, the Civil War general defined courage as follows, “Courage - a perfect sensibility of the measure of danger, and a mental willingness to endure it.” One can have all the best training and a plethora of talent, but without courage and the prescience to adroitly assess the hazards of the task at hand, one risks being incarcerated in a morass of mediocrity. The biggest danger that humanity has is to not take any chances when addressing our sustainability, environmental, and resource challenges. To become the best, one has to summon every fiber of acumen and fuse it with grounded aplomb confident that the danger is endurable and the rewards are bountiful.

What are your aspirations?

Personal: I would like to be for sustainability/environment/global warming, etc. what Michio Kaku is for astrophysics, space science, etc. Dr. Kaku writes books, appears on such shows as “The Universe”, and he is a straight talking guy who cuts through the nonsense and makes it real and understandable for everyone. That’s what I would like to do for the sustainable space and use my book, other writings, etc. as the launch platform. I have plenty of “combat experience” in the trenches and think that this helps with credibility and legitimacy. I am also confident in my communications skills in various media.

Business: To see the interests of business and the environmental movement be aligned and synchronized. Human civilization needs to face the “undiscovered country” of renewable resources. The need, or impending reality, that the world economies will likely be compelled to implement a renewable-based economy may be the most inconvenient of “other inconvenient truths”. It should also be noted that the madness of the continued relentless pursuit of a supply-based crisis is not the only consideration. The wanton squandering of precious limited resources, similar to what occurs with marauding swarms of locusts whose plagues wrought devastation on human environs, has resulted in egregious and inefficient resource use. This inefficient utilization of resources has resulted in copious emissions that have polluted the earth’s ecosystems putting our environment at a precarious precipice. Nevertheless, as pointed-out by the McKinsey Group and others, diminishing resources also have the potential to wreak economic havoc. The summary arguments for segueing to a renewable-based economy inexorably link two societal constraints that have previously been thought to be mutually exclusive:

•    Economic integrity needed for the sustainability of human civilization

•    Environmental integrity needed for the sustainability of human civilization

What has previously been widely perceived as a banal oxymoron, that is, the pursuit of practices that are required to sustain economic stability which happens to concomitantly sustain environmental stability and vice-versa, now appears to be an imminent reality. Who would have ever thought that Wall Street and the Sierra Club could be “joined-at-the hip” in a new operational paradigm that society will likely be compelled to adopt.

What fascinates you?

Science, the Arts, History, particularly aspects with any features that are counter-intuitive.

Favorite Motto:

"The object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane."

Favorite People:

Ludwig van Beethoven, Marcus Aurelius

Favorite Places:

Vienna, Philadelphia

Favorite Products:

Anything produced by or from naturally occurring organism.

Current Passions:

Changing the discussion about climate change and global warming to one concerning the mission of providing authentic resource security using renewables.

Persuading all parties that business and the private sector, not government, will lead the way to responsibly address our environmental and sustainability challenges.

Leveraging microorganisms, what H.G. Wells called, “the humblest things that God in his wisdom has put upon the Earth”, to play a major role with implementing our sustainability initiatives.

Promoting the message to all that there is hope for our planet. The climate change fatalists embrace a morose, defeatist dialogue. Sustainable champions will emerge from unexpected sectors of society rendering the fatalists irrelevant.

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