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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« David Terei: CTO at MemCachier, Stanford PhD & Fellow at XSeed Capital | Main | Nell Lindquist: Co-Founder of Hi Little One »
Friday
Aug072015

Alison Bloom-Feshbach: Founder of Know Your Crew

My NativeAdVantage:

Bio:

Alison is founder of Know Your Crew, a social mobile game to connect groups - friends, family, teams - through fun personality trivia questions. She founded Know Your Crew because she wanted to make it easy to discover and share hilarious, authentic, and eye-opening insights into what makes her and her friends tick. Know Your Crew combines the self-knowledge of a Myers-Briggs personality test with the fun, social dynamic of a BuzzFeed quiz.

Alison has a B.A. from Yale University and an MBA from the Wharton School, where she led the Innovation + Design in Business Club and launched the school’s first MBA Innovation Summit, a conference co-led with Columbia and Yale.

What do you do best?

I am curious and open, which means I ask a lot questions and find it easy to connect with new people. This helps me forge new relationships for Know Your Crew and get potential investors and other partners excited about our vision for the business.

I also find connections in seemingly disparate disciplines, whether applying principles of psychology to business strategy as an innovation consultant at What If innovation or writing fiction while studying cognitive science at Yale.

And, according to my Know Your Crew leaderboard results, I’m also most likely to Smile for no reason, Be described as optimistic, and Make a new friend on the subway platform.

What makes you the best?

I never turn down an opportunity to connect with someone new or read an interesting article. At face value, the meeting may seem tangential or unrelated to Know Your Crew – but I have found that every new conversation or insight keeps me on the cutting-edge and has the potential to spark new ideas for the business. For example, Know Your Crew is partnering with an education nonprofit to embed gamified curriculum content as question packs within our app: not our most obvious early partnership, but a very exciting way to test our B2B approach, while making a positive impact.

How will you stay the best?

I refuse to settle for anything less than excellence in any facet of Know Your Crew, from our product to our team. I will stay laser-focused on our vision to change the way groups connect using technology. I will translate our product focus on connecting groups into Know Your Crew’s internal business practices, creating a team culture that is inspiring, playful, and impassioned.

What are your aspirations?

Personal: Make a positive difference in the world – through my work and through my personal relationships with friends and family.

Business: Grow Know Your Crew into a large and sustainable tech company that disrupts the way groups connect using technology.

Deliver on our mission to make it fun and easy to have authentic and insightful conversations about personality – and inspire conversations to start instead of stop when friends take out their phones.

What fascinates you?

I am fascinated by human behavior and psychology – the underlying drivers behind what people do and say.  

As a one-time aspiring fiction writer, I am obsessed with the unique nuances that bring characters to life – and how seemingly small everyday tendencies and habits are clues into defining elements of personality.

Favorite Motto:

“Those who bring sunshine into the lives of others cannot keep it from themselves.” James M. Barrie

Favorite People:

Collaborating with my co-founders and best friends, Virginia and Elisabeth, has made Know Your Crew a joyful endeavor. They help me remember the spark of inspiration behind Know Your Crew: the magic of hysterically laughing with friends over the truth about what makes each other tick.

I am also inspired every day by my sister, a doctor at Brigham and Women’s hospital, and my mom, a Ph.D. clinical psychologist, who care for patients daily and work tirelessly to help heal bodies and minds.

Even though I know these four people so well, they are also my favorites for playing Know Your Crew.

Favorite Places:

View from the kitchen in Long Beach Island. Washington, DC.

Favorite Products:

Soda stream

The New Yorker

Spotify

Current Passions:

My book club

Learning to play tennis

Exploring New York City with my boyfriend Joe

https://www.facebook.com/KnowYourCrew

https://twitter.com/know_your_crew

http://www.knowyourcrew.com/appstore.html

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