NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Susan Costa-Walston: Founder/CEO of Lily Trotters | Main | Dr. Geoff Smart: Chairman & Founder of ghSMART & New York Times bestselling author of Who, Leadocracy, and Power Score. »

Professor Joseph LeBoeuf, Jr.: Duke University: The Fuqua School of Business

My NativeAdVantage:


Joe LeBoeuf is a professor of the practice of management at the Fuqua School of Business, Duke University. Professor LeBoeuf retired as a colonel, US Army, after thirty-four years of uniformed service. His last military assignment was as an Academy Professor at the United States Military Academy at West Point, where he was the Deputy Head of the Behavioral Sciences and Leadership department and Director of the graduate degree-granting program, the Eisenhower Fellowship, a partnership with Columbia University that awards a master’s degree in leadership and counseling to 20+ Army officers every year. His expertise is in leadership education, leader development and organizational culture and change and he has been intimately involved in building the leadership and leader development programs at USMA and throughout the Army. 

Upon retirement from the Army in 2004, LeBoeuf joined The Fuqua School of Business to teach leadership and management in the Daytime and Executive MBA programs, work in the Coach K Center on Leadership and Ethics (COLE), and serve as faculty advisor to the COLE Leadership Fellows program. His teaching includes courses in Facilitation, Coaching and Mentoring, Leadership, and Leading and Managing Human Capital and Organizational Change. He also teaches in Fuqua’s Educative MBA programs, and in Duke’s Advanced Management Program.  LeBoeuf also runs a 4-day leader development experience, Consequential Leadership 2 [C-LEAD 2] for 400+ second-year MBAs in Fuqua’s daytime program. From 2006-2010 he taught an undergraduate course in Military Leadership in the Hart Leadership Program,  Sanford School of Public Policy, Duke. He was promoted to Full Professor of the Practice of Management in the spring, 2006.

Outside of his Fuqua responsibilities, he serves as a member of the learning network with Duke Corporate Education.  He participated as a consultant on several significant studies to include the Air Force Academy’s leader and character development program and an in-depth review of the leadership and leader development curriculum of the Army’s ROTC programs. He has served as a program integrator and educator with the Center for the Army Professional Ethic [CAPE] on an Army-wide project to re-professionalize the Army’s culture under a contract with Praevius, Inc.  He is currently working in leadership education and developmental programs for the US Army Special Forces, Ft. Bragg, NC.  LeBoeuf also serves as a member of the Board of Directors of Leadership Triangle, working on their leadership programming, and is the President of the West Point Society of the Triangle.

LeBoeuf has been a contributing author in a number of books and other publications for the United States Military Academy and the U.S. Army to include FM 6-22, Army Leadership, and the U.S. Army’s Concept for Officership, and a chapter in the book, Future of the Army Profession (McGraw-Hill, 2003). He also served as an editor for the book, The Lieutenants Tour, a handbook on leadership written for Army lieutenants. His research and writings have also appeared in Military Review, The Teaching of Sociology, the Handbook for Teaching Leadership, Leader to Leader, and the Journal of Consulting Psychology.

He has been married for 33 years to Brigadier General, Retired, Maureen LeBoeuf, formerly the Head of the Department of Physical Education at West Point, and Executive Director of the Feagin Leadership Program, Duke.  She serves on the NC USO board, and is an educator and leadership consultant with the Thayer Leadership Development Group at West Point, NY.   Their son Jay is an Army CPT, USMA graduate, combat veteran, currently serving in a Special Operations unit at Ft. Meade, MD.  Daughter Jackie married her high school sweetheart Stephen Thorn, a US Naval Academy graduate, now a US Marine Infantry officer with the 1st Bn, 3rd Marine, Oahu, Hawaii.  Jackie is a culinary institute graduate, and certified pastry chef, working in a boutique bakery in Honolulu.

What do you do best?

30 years ago, I literally crashed into my firm persuasion, my true passion, during my first tour as a member of the faculty at the United States Military Academy at West Point. I developed a love for teaching and leadership development; investing myself in others.  And, I discovered that I was also very good at it.

What makes you the best?

Not sure anyone can really lay claim to being the best at most things; others provide that label.  I fundamentally care about others, and see my legacy through an effort to help others be their best selves.  My 34 years in the military taught me the power of WE over I, and I work hard to be a good member of the communities I serve, placing the needs of others and the community over self.  This is how I see my legacy; working outside myself in a quiet, steady way.

How will you stay the best?

I work hard to ‘work-harder’ than anyone else at what I do. I consider myself an ordinary person, who works hard to live an extraordinary life.  Hard work, persistence and GRIT are key.   And, I am not afraid of leveraging what others have done if it helps me to be better.  Good ideas do not have to start with me.

What are your aspirations?

Personal: I believe that being happy and having fun are not goals in life but the outcomes of pursuing your purpose and firm persuasion, seeking ways to make a difference, and matter in the lives of others.  When you are working inside your passion; happiness follows.  As I am on the downside of my life, I want to continue to try and find ways to matter, make a difference, and make the world a little better.

Business: Not really a businessperson per say; have no current aspirations to own, run or be in one. Not motivated by a P and L, but by the nature of the work I chose.  I am motivated in the work I have chosen to help those in business to be good leaders who achieve good consequences, and for whom character and integrity mean as much if not more than competence, and who work hard to create the conditions for others to be their best selves and make a contribution in some significant and meaningful way.

What fascinates you?

My ‘ADHD’ self tends to be all over the map with things that capture my attention and interest.  As a psychologist/behavioral scientist, the wide range of behaviors associated with the human condition fascinates me.  Frankly, just trying to understand why people do what they do fills up most of my intellectual space these days.  I am constantly looking for ways to unlock human potential.

Favorite Motto:

I sign off on most of my messages to others, particularly my children --- Be Your Best Self

Favorite People:

My family, particularly my spouse and my children are my favorite by far; being around them makes me smile.  As a retired US Army officer, soldier, I love being around American soldiers, and continuously look for ways to be in their good company. Being around people who care more about others than self is humbling and energizing.

I deeply admire the leadership and courage of:

COL Joshua Chamberlain

Nelson Mandela

Admiral Jim Stockdale

Dr. Martin Luther King

BG Becky Halstead

BG Maureen LeBoeuf

Alison Levine

Favorite Places:

A leisurely walk on a great golf course with close friends who have a love for the game;

On the beach with one of my many nieces and nephews flying a kite, or enjoying a cup of coffee at sunrise;

My backyard, early in the evening by the pond and waterfall with my oldest son, an Army captain, with a glass of good bourbon or scotch and a cigar.

St. Peter’s and the Vatican, Rome, Italy

French Quarter Inn, near the market in Charleston, SC.

Times Square, NYC

Park City, Utah; Colorado Spring, CO, and Cary, NC

Cameron Indoor Stadium, at Duke University

Army-Navy game, anywhere it is played --- doesn’t get much better than this

Sunday morning on the back porch with a cup of coffee and reading the newspaper

Favorite Products:

My ipad, the coolest development of this century

Any fine fountain pen; writing is becoming a lost art

An elegant watch; love the skill, craftsmanship and commitment to excellence required to build a world-class timepiece.

A high-tech, superbly designed and built road bike

My C6 Corvette, what a ‘hoot’ to drive; too much fun on wheels

Gator aide and power bars --- marvelous developments

Since I had Lasik surgery, a wonderful pair of sunglasses

Great pair of colorful saddle shoes:  Nike + Cole Haan – best shoe partnership in the world

A well designed kite --- poetry in the sky

Current Passions:

Staying fit --- the core of who I am

Reading, especially a ‘real’ book --- the key to life long learning, mental agility and staying connected in the world

Working to achieve mastery in the game of golf, and developing the ability to play any course successfully

Watching movies, particularly science fiction --- what a great escape

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.