NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dillon Ceglio: Founder of Original GRIT | Main | Love Coach Lynn »

Henrich R. Greve: Professor of Entrepreneurship and The John H. Loudon Chair of International Management at INSEAD, Singapore

My NativeAdVantage: Professor of Entrepreneurship at INSEAD


Henrich R. Greve is a Professor of Entrepreneurship and The John H. Loudon Chair of International Management at INSEAD, Singapore. He also serves as Academic Director of the Rudolf and Valeria Maag INSEAD Center for Entrepreneurship. He does research on organizational change, especially strategic changes in response to poor performance or a changing environment. He has spent more than a decade editing in two top journals of management research, and has edited four books and written two. The most recent book, Network Advantage: How to Unlock Value from your Alliances and Partnerships, uses research on firm networks to provide methods for firms to gain competitive advantage.

What do you do best?

I find places where we need new knowledge and start research that others can learn from and build on. One of the easiest parts of research is building on others; one of the hardest is to discover a new question and a new way of answering it. I like to look for gaps in our knowledge that are not even recognized. Once I have shown the gap and how to fill it, others will follow.

What makes you the best?

I have been in universities long enough to know that there is no shortage of smart people. What makes a real difference is not ability, it is ideas and effort. So I try to look at new questions, look at questions in new ways, and find answers in new ways. And I know that hard ways of answering questions are often the most valuable because I might find a new question along the way.

How will you stay the best?

I talk to people and work with people. No individual is any good in isolation, especially not when it comes to finding new ideas. I don’t really distinguish between how good I am and how good the people around me are; in the end it is the team that gets results.

What are your aspirations: business & personal?

Business: To learn something new, often.

Personal: To not only do well for myself, but also to have people around me become successful and feel that I helped it happen.

What fascinates you?

The great food that can be made in top restaurants and the great conversations that we have around the table.

Favorite Motto?

One thing that never dies is the judgment of a life.

Favorite People?

Those who tell me new things, give me interesting new thoughts, and help me see things from a different perspective. There are many who are close to me, but I am open to others too. And a favorite from long time back is the author Tove Jansson.

Favorite Places?

I am happy anywhere with an ancient ruin and spectacular nature. But I also love city life, and think that it is possible to find great neighborhoods in any city with a million or so inhabitants.

Favorite Products?

Currently I am fascinated by the quality of the new Bluetooth speakers. I like sound, in general. I also think that new technology with positioning and networking is going to result in products that make our life a lot easier and better. I like driving too much to want a self-driving car, but I love the concept.

Current Passions? Variety. I have never liked anything so much that I have let it take a big portion of my life. I need to spend time with people, I need to learn new things to do, I need to get interesting research findings.

Reader Comments (1)

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October 14, 2017 | Unregistered Commentersheral

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