NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jerry Bruckner: Founder/CEO & Chief Fun Officer at | Main | Dillon Ceglio: Founder of Original GRIT »

Hank Boyd: Clinical Professor (Marketing), the Robert H. Smith School of Business & Principal at Ombudsman LLC

My NativeAdVantage:


Hank Boyd is a Clinical Professor in the Marketing Department at the Robert H. Smith School of Business. He is also the Managing Director and Principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. From 2010 to 2014, Hank served as the Associate Chair of the Department of Marketing.

Hank received his Ph.D. in Marketing from Duke University (with an emphasis in Consumer Behavior) and his J.D. in Intellectual Property from the University of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the University of California at Berkeley. Prior to graduate study, he obtained his A.B. in Chemistry (with an emphasis in Biophysics) from Princeton University.

Hank’s areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research has been published in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing Research. He has critiqued pedagogical approaches found in marketing textbooks for such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.

Hank’s opinions have appeared in The Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. He has participated in live interviews on CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local affiliate WMTV Channel 15 News), Maryland Public TV, and NEWS/TALK 1310 WIBA RADIO.

During the course of his academic career, Hank has taught over 15,000 students the intricacies of marketing theory and practice. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. He has consulted with several firms including the NFL, ExxonMobil, Verizon, SAIC, and Ocean Tomo. At times, he has been called upon as an expert witness in legal proceedings. He has served on the faculty of the University of Wisconsin-Madison.

Hank resides in Fulton, MD with his wife, Isabel, and his daughter, Giselle.

What do you do best?

I trigger the spark of learning in my students and clients. I have been blessed with the gift of gab combined with a flair for the dramatic. Over the years, I have honed my teaching skills to reach various audiences irrespective of subject matter. Case in point, during the summer I conduct a math camp at my local church on a pro bono basis. The camp is dedicated to Algebra for high school students. Since its inception, participants have overcome math anxiety and performed better in school. In the fall, I ease back into stride and share the wonders of marketing theory with undergraduates at Smith. Typically, in the spring I work with executive clients like the NFL.

What makes you the best?

I never give up on my dreams. Life has a nasty habit of throwing one a barrage of knuckle balls. The trick to success is to stay focused and not lose heart when things don’t work out as planned. With initiative and hustle, you can always find the silver lining in almost any situation.

How will you stay the best?

In keeping with the American psyche, I am extremely competitive. In my travels, I have come to appreciate that excellence in any pursuit tends to be borne out of honest competition. I have deep admiration for those luminaries who never rest on their laurels and continue to evolve within their chosen profession.

What are your aspirations: business & personal?

Personal: For the rest of my days, I want to continue learning and solving problems which benefit mankind. As a concerned citizen, I seek to do all I can to bring about “a more perfect union.” Being a father, I worry about the world my daughter will inherit.

Business: In academic circles, I aspire to be a university president someday. I am drawn to such an esteemed position because of the varied skill set that is required, namely administrator, politician, and marketer.

What fascinates you?

In my research and consulting, I am keen to learn more about what makes people tick. The context of persuasion is fertile ground to understand how things get done in our society. Hence, I have gravitated toward studying political theory and social psychology.

Favorite Motto?

“One ounce of application is worth a ton of abstraction” (Booker T. Washington).

Favorite People?

Outside my family, I look to those individuals that defy the odds, surmount challenges, and achieve greatness. Their collective fiber naturally fixates on the positive in life and ignores the negative. A brief listing of my heroes would include: Booker T. Washington, Miles Davis, Benjamin Franklin, Nelson Mandela, Richard Feynman, and Theodore Roosevelt.

Favorite Places?

In terms of globetrotting, I have had a wonderful time in the following locales: Okinawa, Japan; Nice, France; Cape Town, South Africa; Maputo, Mozambique; San Juan, Puerto Rico; Huntington, New York (Oheka Castle); Taos, New Mexico; and the Bay Area in Northern California.

Favorite Products?

Things I couldn’t live without are: iPhone6, Gap Boot Cut Jeans, Google, Uni-Ball Red Micro Pens, Netflix, and Five Guys Hamburgers.

Current Passions?

I am a huge Miles Davis fan. Jazz improvisation is simply mind-bending music. I marvel at the ease in which jazz masters can craft art in real time without a safety net. In my view, Miles was the Picasso of this unique art form.

References (9)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
  • Response
    a regular professor has usually read books and lots of them and got tons of knowledge about medicine
  • Response
    Jackso wholesale timberwolves jerseys online n re signe He's kind of interesting One d with the Houston Texans, while Flowers agreed to stay with the San Diego Chargers Expecting a better effort this week at home, but Virginia Tech is way too much and we'll give the 10 points COMPANY SAYS ...
  • Response
    I have not seen this team wo cheap nfl clothing n the ball! After the game the fans are very excited about the new nation wholesale pacers jerseys al football previously a 3 loss to Iran, 2 to 3 loss to Syria, the fans have their confidence dropped to the lowest ...
  • Response
    Response: copa del rey live
  • Response
    Response: mens nfl jerseys
    G cheap Spurs Tony Parker jerseys iants head to World S custom jerseys baseball eries with 9,cheap Spurs Tony Parker jerseys The SF Giants won last night. Game 7 of baseball's National League Championship Series against the St. Louis Cardinals Monda baseball jerseys cheap y took place on ...
  • Response
  • Response
  • Response

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.