NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Nicole Perriella: Ayurvedic Health Coach & Hatha Yoga Teacher | Main | Richard Ellis: Licensed Real Estate Broker & Managing member, Ellis Sotheby's International Realty. »

Will Sharon: Licensed Real Estate Salesperson, TOWN Residential

My NativeAdVantage:


For the first ten years of his adult life will was a clinical social worker, first with adolescents in the South Bronx and East Harlem and then as a therapist at the Veteran’s Administration.  There’s a common thread throughout his various careers; sometimes he feels he’s had the same job with different titles.

The next five years were spent as an actor, writer, bartender and a year and a half in law school when he eventually found his calling in the technology world on Wall Street.  His first real estate project was building all the trading floors and data centers at 31 West 54th Street for EF Hutton followed by doing the same on a much larger scale at 60 Wall Street for JP Morgan.  That led to the position of Chief Operating Officer for Corporate real estate and over $2 billion in transactions on four continents in 6 different languages (only one of which he speaks).  The experience and exposure to the complexities of deal-making continue to serve him well.

His next position was in risk management and he moved to PricewaterhouseCoopers where he started the US operational risk management practice focused on the idea of what needs to go right to manage risk rather than focusing on what might go wrong.  A three year stint as the CIO of McCann Worldgroup was followed by his own consultancy and assignments in Thailand and Kenya among others.

Tired of riding airplanes Will decided to do something entirely different.  He became a certified personal trainer and in a “back to the future” move dealt with people one at a time as he had in his first career.  One of his clients was a real estate broker and the rest is history.

What do you do best?

Listen – it took a long time to learn.

What makes you the best?

I don’t compete with anyone but myself; which makes me the best that I can be.

How will you stay the best?

I’m always in learning mode.  There are times when it is useful to see yourself as the dumbest guy in the room and ask every question you can think of.

Biggest success?

My children.  Pretty much every parent says that – because it’s true.

Most challenging moment?

When it became clear that my kids were no longer kids.

What are your aspirations?

Personal: To become a better partner – and a better photographer

Business: Continuing to grow my brand

What fascinates you?

People.  We all have all things in us and the choices we make, the things we value and the paths we walk are incredibly interesting.

Favorite Motto:

I have two signs on my desk:

“Hit them where they ain’t” - Willie Keeler

“Being right is highly overrated.” - Will Sharon

Favorite People:

Charles Dickens

Ruth Bader Ginsberg

Eric Clapton

Bill Watterson

Bill Nighy

Amit Goswami

Nassim Taleb

William Boyd

Oscar Peterson

Favorite Places:

Lenox, MA


San Francisco

The Upper Westside

Favorite Products:



Bell & Ross

Kilgour, French & Stanbury


Current Passions:

#numbersofnewyork,  This is an art project based on the building numbers across Manhattan and Brooklyn.

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