NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Natalie Costa: Confidence Coach | Main | Dale Maharidge: Pulitzer Prize Winning Author & Professor at the Graduate School of Journalism at Columbia University »

Rodney Williams: Founder & CEO of LISNR

My NativeAdVantage: I’m still crazy enough to think I can change the world.


Rodney Williams, Founder & CEO of LISNR, leads one of the hottest companies in the IoT space that intends to disrupt the mobile industry with a new communication protocol that is the most efficient way to connect any device with a speaker or microphone. Fresh out of the R/GA Accelerator powered by Techstars, and a recent Upstart 100 honoree, Williams is an innovative and out-of-the-box strategic thinker who is always looking for new ways for brands to have the greatest impact on their consumers.

LISNR is a new communication standard between devices that connects any device with a speaker or microphone using high frequency “data over audio”.  Called “Smart Tones”, these silent audio files can broadcast from television, live events, radio, or any standard speaker and then interact with LISNR’s code base (SDK, API, Java, etc). Client and strategic partners include Intel, Samsung, RocNation, Red Bull Media House, Budweiser, R/GA, AT&T, The Dallas Cowboys and Kao Brands.

Prior to LISNR, Williams spent over 4 years at Procter & Gamble leading a number of brand management, digital, and point of entry media efforts, most noted for being the first marketer to co-write digital patents. Williams was selected for AdAge and Jet Magazine's top 40 marketers under 40 in 2013.

Recently, LISNR was named #12 on CNBC’s Disruptor 50.  LISNR was honored at the first ever White House Demo Day, won the Visa Everywhere Initiative, won the SXSW V2V competition, were awarded a Gold Lion at Cannes Lions International Festival for Creativity, and were awarded Digiday’s Best Content Marketing Platform for 2015.  In 2014, LISNR received notable recognition as a Webby Honoree, TIECON Hot Startup & the Business Courier's 2014 Marketing Innovation Award winner. Williams holds an M.B.A. from Howard University along with three additional degrees which include a Masters in Integrated Marketing Communications, a B.A. in Economics and B.B.A. in Finance.

What do you do best? 

I relentlessly pursue the things I believe in.  Whether it’s life or work - I’m intensely focused on chasing down my next goal.

What makes you the best?

I am willing to take chances that many people are not.  I’ve cut my own path - but I’m also committed to helping other people follow in my footsteps.  

How will you stay the best? 

I really believe that the only way to be the best and to stay there is to surround yourself with the smartest and most successful people you can.  This might sound cliche - but I promise you this works.  Being the best is never an isolated or independent effort.  At work - it takes assembling incredible teams focused on the right work, at the right time.  In life - having smart, talented, diverse friends will give you a leg up on your competition as well.  

What are your aspirations?

Personal: Most of my world travel has come as a result of the work I’ve been fortunate to get to do.  I’d like to spend more time visiting other countries and immersing myself in their cultures.  I’d like to start and sell a few more companies and, at some point - I’d like to start a venture capital fund that invests in diverse leaders and teams like the one I’ve built.

Business: I would like LISNR to be on every smartphone in the world.

What fascinates you? 

I could spend hours dreaming about what’s next.  The future is a fascination for me - and I’m excited to be a part of technology that’s helping shape it.

(Team LISNR is the winner of #PowerMovesDetroit Series A Round)

Favorite Motto:

Fear is the disease.  Hustle is the antidote.

Favorite People:

Elon Musk, Jay-Z, Ben Horowitz, Richard Branson

Favorite Places:

The French Riviera, London, Washington DC, our offices in Cincinnati, Ohio.

Favorite Products:

Oliver Peoples sunglasses, German cars, sneakers, tailored suits, cognac

Current Passions:

Travel, working out, listening to music - preferably very loudly.

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