NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Adam Hochschild: Award Winning Author & Lecturer at the Graduate School of Journalism at the University of California at Berkeley | Main | Rodney Williams: Founder & CEO of LISNR »

Natalie Costa: Confidence Coach

My NativeAdVantage:


Natalie is a Confidence Coach who empowers women to step up and into a greater version of themselves so that they can follow their passion and live the life they love. She encourages them to dream big, dig deep and take action to create a life of fulfilment and reward. Her warm, bubbly nature is infectious and her coaching is geared to get you unstuck and right where you want to be!

Coming from a background in education she is no stranger to motivating and inspiring others to be their best. She spent 10 years within the educational sector before deciding to follow her passion and empowering others to move beyond their comfort zone, overcome their barriers and achieve their goals. In a short space of time she has already spoken and spread her message to young women in business, female graduates at Cambridge University and has recently been involved in a project, “Something to Shout About,” which is a celebration of female health and fitness.

Being a keen fitness enthusiast Natalie was motivated to become a fitness instructor and now regularly teaches at a top London Gym, Gymbox. Her love of health and wellness has also inspired her to help women feel comfortable in their own skin, to embrace themselves as they are and to feel confident within their bodies.

Her philosophy is simple: To find and live your purpose! Do what makes you feel alive, excited and fulfilled. Be the producer of your own story and create your OWN personal success.

What do you do best? 

Teach, motivate and inspire.

Coming from a background within the educational sector I have mastered the ability to teach and convey information. Having spent the last 10 years working with children under the age of 7, I have certainly learned the art of “breaking things down” and keeping it simple!

Motivating and inspiring others to be their best, whether it is through my teaching, instructing or coaching makes me feel alive and I love seeing how my clients are able to move through their barriers and create the changes they wish to see - stepping confidently into that greater version of themselves.

What makes you the best?

My love for what I do, my enthusiasm and a deep desire to connect and serve - that and my relentless pursuit!

I must admit I am very persistent and will not easily give in and surrender. I have hands on experience when it comes to making a change, stepping out of my comfort zone and having to take a leap of faith, doing the very thing that scares me and not knowing what the outcome will be. Feeling confident has not always come naturally for me and I am continuously working on embracing my fears and taking action. I have a deep desire to connect and serve. We all have our own path to follow and our own fears to face and by empowering others to make that change, to have the courage to step out into a greater version of themselves I can truly say that I come alive, I feel fulfilled and know that I have provided a great sense of value.

How will you stay the best?

I believe that I will always be a ‘work in progress.’

Life is a continuous flow, constantly changing and evolving. Therefore I will always be continue to grow and step out of my comfort zone. To me, it’s not about being better than anybody else, but rather being the best version of ME. Being true to myself and taking the actions to step into a greater version of ME. I love a challenge, an opportunity to grow and be inspired, to learn something new and I’ll often remind myself that I’m becoming “comfortable with feeling uncomfortable.”

What are your aspirations?

Personal: To do what I love, to maintain balance and harmony, to cherish my body and those that I love. To stay connected to God and continue to grow my faith in Him. Remain grateful for all moments, big and small. And to have copious amount of strong, good quality coffee!

Business: Continue  to empower and encourage women to confidently step into a greater version of themselves. To raise awareness among young women at schools and universities through teaching and training programmes, and aid them with the tools they need to confidently achieve their goals. And to spread the message that we all have something of value to offer, to embrace all that we are and focus on becoming our own personal best.

(Summer Leadership Institute Programme)

What fascinates you?

People, how we connect and interact. The human mind and the power of our thoughts-how they influence and shape our reality. The beauty and simplicity of nature.

Favorite Motto:

The cave you fear to enter holds the treasure you seek - Joseph Campbell

I think there is so much truth to this. Often the very thing that we fear is exactly what we should be doing, as this will open up the opportunities and experiences that we seek. Mastin Kipp has a lovely way of putting it - fear is a compass, showing you the way to go. 

Favorite People:

My parents - for their continuous love and support. I may once have shied away from their advice, but now I appreciate their inputs of wisdom!

My Fiancé - he is my everything. His sense of calm and rationality have certainly kept me grounded!

My sister and my friends- I’ve been blessed to be surrounded by others who are positive, uplifting and inspiring. I believe everyone needs to have a positive ‘cheering squad’ to keep you going, support you and tell you like it is!

Favorite Places:

My study with its pretty view over our garden. Its not big, but I love the sense of peace and tranquility it provides.

Our holiday home when I was growing up. A Swiss-style cottage by the sea, Brenton-on-Sea in South Africa. The balcony overlooked the Indian Ocean and sunsets were amazing!

Summer in London - The city comes alive and there is a continuous ‘holiday buzz’ about; the array of outdoor activities especially the variety of roof-bars to visit!

Book stores - I can get lost in them for hours.

Any quirky coffee shop in London Town serving good quality coffee. The quirkier the better!

Favorite Products:

Pact Coffee - every month I get sent a different blend and enjoy the indulgence of that first cup in the morning.

My Nike workout trainers - totally essential for working out and when you need to walk quickly from A to B.

My Macbook - I’d be lost without it, everything is on there and I use it for most of my coaching sessions too.

Headspace - I’m in love with the app. Especially useful when travelling on the train. The guided meditations are really great.

Lindor Chocolate - the red, wrapped balls are the best.

Current Passions:

I have recently started to draw again. I use to love doing it whilst at school. I especially enjoy drawing cartoons and sometimes fantasise about becoming a children's book illustrator! Quentin Blake use to be one of my favourites when I was little.

Yoga - I have always wanted to participate in classes yet I never seemed to have the time to do it. I’ve recently started attending classes regularly (created the time to do it) and I am hooked. I absolutely love it!

Travelling to new places and exploring new cities. Discovering food, sights and meeting new people.

(Photo Credit: Cassius Frankson)

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