NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

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Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Candy Argondizza: VP of Culinary at ICC

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Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Dr. Rebecca Walker Reczek: Associate Professor of Marketing & Dean’s Faculty Fellow, Fisher College of Business at The Ohio State University

My NativeAdVantage:


Rebecca Walker Reczek is Associate Professor of Marketing and Dean’s Faculty Fellow at the Fisher College of Business at The Ohio State University. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories, inference making, and social influence. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive domains of food and health decision making, consumer response to sustainable products, and consumer disposal practices. Current projects continue to explore these areas, as well as consumers’ online behavior and consumer-to-consumer persuasion.  

Dr. Reczek’s research has been published in numerous academic journals, and she has taught in all of Fisher’s academic programs, including the undergraduate, MBA, and Ph.D. programs. She has received awards for both her teaching and research, including the Fisher College of Business Pace Setters Faculty Research Award, selection as a Marketing Science Institute Young Scholar, and the 2014 Early Career Award from the Society for Consumer Psychology.

What do you do best?

First and foremost I’m a consumer psychology researcher. I come up with creative ways to conduct experiments in order to characterize how people make decisions in the marketplace.  I then analyze the data from these studies to figure out what I have discovered about the underlying psychology that’s driving the behavior of consumers. I think what sets me apart from other researchers is my ability to tell an engaging story from the patterns of behavior I uncover. It’s not enough to get interesting results – you have to write well to communicate your discoveries to others. That ability to communicate complex information to an audience – and to get them excited about it – helps me be a better teacher too. Whether I am teaching a handful of Ph.D. students, 30 MBA students, or a huge lecture hall filled with 250 undergraduates, teaching is all about communicating information in a way that connects with your audience and turning something that could be boring and abstract into something concrete and mesmerizing.

What makes you the best?

A mix of focus, efficiency, and creativity. I have multiple research projects active at once, as well as demands on my time from teaching and service. I allocate my time as efficiently as possible, making a plan of attack for each day, and I stay laser focused on my task at hand (ignoring the temptation of email) as much as possible. At the same time, though, I also try to keep my eyes open for the next exciting research idea. My next “big idea” can come from anywhere - a casual conversation, watching someone’s behavior in a store, a question from a student, an article I read, or even my own experience as a consumer, when I find myself wondering “why did I just do that?”.

How will you stay the best?

I’m always looking to learn new things, whether it’s a new research methodology or a new way to use technology in the classroom. It can be far too easy for professors to get stuck in a rut of always doing the same thing – I try to be very conscious about finding proactive ways to innovate. This is an important piece to staying relevant in an ever-evolving research field and staying energized personally.

What are your aspirations?

Personal: Figuring out what work-life balance looks like as I become a first-time mom to a baby girl due at the end of October.

Business: Better integrating technology into both my classroom teaching and my research.

What fascinates you?

Psychology, literature, and history. But all three of those come down to the same thing: People! When I read – whether it’s fiction or history - I feel like I am doing the same thing I do in my job as a consumer psychologist, trying to understand people and what makes them tick, only in a broader context.

Favorite Motto:

Say what you mean and mean what you say.

Favorite People:

My brilliant organic chemist husband, Joe Reczek, and my favorite living author, Margaret Atwood.

Favorite Places:

I like to go somewhere new every time I travel, so it’s hard to pick a favorite. A recent favorite is Costa Rica – beaches, volcanoes, and jungles all in one trip!

Favorite Products:

My favorite product these days is a service, actually: Stitch Fix. They’re an online styling company that sends you five pieces of clothing per box (or “fix”) after you fill out a profile about your style and preferences. I like the idea of a planned surprise. I know the box is coming, but I don’t know what I’m going to get!

Current Passions:

Travel, trying cuisine from around the world (escargot while pregnant in France this summer? Yes, please!), and anything that gets me outside.

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