NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kay Kostopoulos: Jazz Artist & Lecturer at Stanford's Graduate School of Business | Main | Natalie Costa: Confidence Coach »

Adam Hochschild: Award Winning Author & Lecturer at the Graduate School of Journalism at the University of California at Berkeley

My NativeAdVantage:


Adam Hochschild’s first book, Half the Way Home: a Memoir of Father and Son, was published in 1986. It was followed by The Mirror at Midnight: a South African Journey, and The Unquiet Ghost: Russians Remember Stalin. His Finding the Trapdoor: Essays, Portraits, Travels collects shorter pieces from several decades. King Leopold's Ghost: a Story of Greed, Terror and Heroism in Colonial Africa won a J. Anthony Lukas award in the United States, and the Duff Cooper Prize in England. Bury the Chains: Prophets and Rebels in the Fight to Free an Empire’s Slaves, a history of the British antislavery movement, was a finalist for the National Book Award and won the Los Angeles Times Book Prize. For the body of his work, he has received awards from the Lannan Foundation, the American Historical Association, and the American Academy of Arts and Letters. His To End All Wars: A Story of Loyalty and Rebellion, 1914-1918, was a finalist for the National Book Critics Circle Award and won the Dayton Literary Peace Prize. His books have been translated into fifteen languages.

Hochschild has written for The New Yorker, Harper's, The Atlantic, The New York Review of Books, Granta, The New York Times Magazine and other publications, and was one of the co-founders of Mother Jones magazine. He teaches at the Graduate School of Journalism at the University of California at Berkeley.

What do you do best?

I write books of history that are accessible, I hope, both to people in the academic world and to the general public. I particularly enjoy writing about times and places where men and women were fighting injustice—whether that was the slave trade, apartheid in South Africa, Stalinism in Russia, African colonialism or the senselessness of the First World War. 

What makes you the best?

That’s an absurd question! People have been writing for more than two thousand years, and you want me to claim that I’m the best? Come on, now . . . I try my hardest, but I’m still a mighty small fish in a mighty large pond.

How will you stay the best?

See my answer above. I try to stay on top of my game by studying the work of writers who are better than me. Will I ever write as well and memorably as Orwell or Tolstoy? Of course not. But by taking apart their books and those of dozens of others, looking for the inner architecture, I hope to learn some principles I can apply to my own work.

What are your aspirations?

Personal: To stay healthy and try to be a decent human being.

Business: To keep writing and teaching as long as I can. And to learn from those I teach.

What fascinates you?

Moments when people defied the orthodoxy around them and questioned something everyone else was taking for granted. Why did Rosa Parks not go to the back of the bus? Or, to take the cases of two people I’ve written about, why did 25-year-old Thomas Clarkson, in 1785, decide that slavery was a terrible crime, when most people in the British Empire thought it was part of the normal order of things? Why did a young shipping clerk named E.D. Morel, at a dockside in Belgium, see evidence of a forced labor system thousands of miles away, which people around him had previously ignored? See my books “Bury the Chains” and “King Leopold’s Ghost” for these stories.

Favorite People:

The three I’ve mentioned above are certainly among them. Others I’ve written about in other books. In “To End All Wars” I described some of the wonderfully colorful array of people who had the courage to resist the madness of World War I.

Favorite Places:

New York City—the center of the universe. And living proof that people of many different creeds, colors, ethnicities can in fact—albeit sometimes with difficulty—live together.

Favorite Products:

The printed book. More than 500 years old and still the greatest invention. Thank you, Mr. Gutenberg!

Biggest success?

I’ll let others judge.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.