NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

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Susan Hatje: GM of Mandarin Oriental, NY

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Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

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Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

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Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

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Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

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Michael Friedenberg: CEO of IDG

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Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Matt Williams: CEO of The Martin Agency

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Andrei Cherny: Co-Founder/CEO of Aspiration

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Michael Schwartz: Owner of Genuine Hospitality Group

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August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Frank McAdams: Award Winning Screenwriter/Part-time Lecturer at USC Film School | Main | Frank Cespedes: Senior Lecturer of Business Administration, Harvard Business School & Best Selling Author »

Jordan Porter: Founder of The Nola Bar

My NativeAdVantage: Founder & All Around Hat Wearer, The Grain-Free Nola Bar


Four years ago, after decades spent dealing with severe digestive issues, Jordan was introduced to the Paleo diet. She began to overhaul her eating habits by eliminating disruptive grains, dairy, corn, refined sugars and legumes from her diet and MAGIC happened, her pain and food issues disappeared! But for a girl who loves to bake, her new lifestyle seemed both a blessing and a curse. So she took to her kitchen in search of healthy alternatives and fell, head over heels, with a snack chock full of good-for-you ingredients. After hundreds of iterations, a family move from her home of Toronto to San Francisco, and a 180 degree career switch from the fashion world (she was an editor at Canada's top fashion magazine), the grain-free Nola bar was truly born!

What do you do best?

Baking is one of my biggest loves, and when you do what you love you're bound to succeed! As a first-time entrepreneur, the other elements of the business can be a challenge, but creating new flavors and tweaking the tiniest little elements in our process to get closer and closer to perfection... that's my (all-natural) jam!

What makes you the best?

Smacking fear in the face! If you let it get to you, you'll never win. I get scared ALL the time and that will never change—each new step in building your business is a little terrifying (and equally exciting), but it's how you confront that silly notion of failing before you even try that truly matters.

How will you stay the best?

Staying on top is all about continuing to try, to innovate, to experiment and to be ok with the possibility of failure. That said, I also try to be as lean as possible until I'm pretty certain that something is going to work. I listen intently to my customers and never put all my (organic) eggs in one idea basket!

What are your aspirations: business & personal?

I always want to be someone my husband and future children can look up to and be proud of, and the same goes for my customers. I want to continue to create healthy, real food that people can feel good and guilt-free about eating and I want my business to always be a name you can trust. FAR too many snack companies end up cutting corners to make a profit and this comes at the cost of their consumers health.

What fascinates you?

How food can fix you. Going back to school for holistic nutrition is on my bucket list, but in the meantime I try and educate myself as much as possible through books and podcasts etc. It's incredible to me how changing your diet can change your world, from alleviating arthritis to helping cure cancer.

Favorite Motto?

Ask yourself if what you're doing today is getting you closer to where you want to be tomorrow.

Favorite People?

My Nola Bar evangelists! These of course include my husband and best friends:)

Favorite Places?

Dock lounging in Muskoka in the Summer, wandering the West Village in the Spring, exploring Napa in the Fall and skiing/snowshoeing/cozying up by the fire anywhere super snowy in the Winter.

Favorite Products?

I can't live without my Vitamix, Vital Proteins grass-fed collagen powder, my Nikes, every Apple product ever and Dior Addict Lip Glow.

Current Passions?

NOLA, of course!

Most challenging moment?

Honestly, the most challenging part of owning a business so far has been to actually START. Once you push yourself out of the gate it's hard to let excuses get in your way.

Biggest success?

Getting a call from the Wall Street Journal and having them feature Nola Bars was pretty bonkers... and the reception that the article received was beyond my wildest expectations. I felt pretty good about myself that week:)

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