NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

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Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

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Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

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Jim Beley: GM of The Umstead Hotel

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Michael Friedenberg: CEO of IDG

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Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

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Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

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Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

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Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Matt Williams: CEO of The Martin Agency

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Andrei Cherny: Co-Founder/CEO of Aspiration

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Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

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Nick Kenner: Co-Founder of Just Salad

« Cora Hilts: Co-Founder of Rêve En Vert | Main | Tobias Dazenko: Co-Founder of Toby Rich »

Ethan Rouen: Ph.D. Student (Accounting) at Columbia Business School & Recipient of the Deloitte Doctoral Fellowship

My NativeAdVantage:


Ethan Rouen is a Ph.D. student in accounting at Columbia Business School. He is a recipient of the Deloitte Doctoral Fellowship, awarded to the top accounting doctoral students in the country, and his first academic paper, which develops a new method using mathematical laws to detect financial reporting errors and fraud, won a Best Paper Award from the American Accounting Association. An entrepreneur from an early age, Ethan started walking dogs and picking up dry cleaning for his neighbors at age 5. Since then, he has worked as a martial arts instructor, garbage man, journalism instructor, prison librarian and tabloid crime reporter. Ethan also runs competitively and enjoys skiing and cycling. He received a B.A. in creative writing from the University of Wisconsin-Madison and an M.S. in journalism and an M.B.A. from Columbia University.

What do you do best?

Fail. Of my abilities, dealing with failure – which I do often – is definitely one of my stronger suits.

What makes you the best?

I’m fortunate to love the challenge in much of what I do. For example, I’ve run eight marathons in the last four years, trying to go under three hours. The closest I’ve come is 3:00:07. Instead of getting frustrated, I become more fascinated with the process and the training. I think this willingness to put in the effort and not give up is what makes me well suited for academia. Between writing code, developing and testing hypotheses, and trying (and trying and trying) to get published, failure happens all the time. I mean all the time, like four or five times a day on a good day. Without a doubt, there is frustration, but focusing on the future feeling that comes with success helps me persevere.

How will you stay the best?

I hope to stay curious and continuously remind myself that the safe option is never as fun and rewarding as the risky option. I am so lucky to have been born into a level of comfort that provides me with the opportunity to take chances in my career. I can pursue work that gives me the choice between interesting and challenging or somewhat easier but boring. I just need to remember that it isn’t really a choice at all.

What are your aspirations: business & personal?

Personal: I aspire to live by my often-conflicting beliefs. I consider myself a nihilistic humanist, meaning that nothing matters, and none of us is special, but in that nothingness, our most important goals should be to go out of our way to be kind, err on the side of generosity and take up as little space as possible. I constantly fall short of my goals, but at least I’m consistent (see my answer about what I do best).

Business: Write a meaningful dissertation that is both interesting and impactful, then find a job in academia that combines teaching and research. For my dissertation, I am using wage and employment data to try to understand how hiring decisions and pay practices relate to company performance. Anecdotally, company performance has been linked to how well employees are treated, but no one has looked at this issue in a large-scale rigorous way. I’m hoping to show that treating employees well can give companies a competitive advantage.

What fascinates you?

The human body and how it works. I’m a sucker for books about training for endurance sports. On a grander scale, I am continually amazed by how people’s behaviors reflect their beliefs about our purpose on this planet. I am deeply set in my own convictions, but I also am aware that my convictions, like everyone else’s, are just a security blanket, an answer to a question without an answer. Instead of debating people on what our responsibilities are, I find it fascinating and more productive to hear how others define responsibility and how this definition affects their behaviors.

Favorite Motto?

I am not a unique snowflake.

Favorite People?

Other than my wife, parents and professors, who always support me and never look at me weird, even when I’m looking at myself that way, I have become a huge fan of the Pope. His ability to be guided by his moral compass in the face of ceaseless pushback and temptation is inspiring. The GED students I tutor are my week-to-week favorite people. They make such sacrifices to get to class and approach learning with seriousness and passion. They work full-time jobs and have families and yet they are always completely present in class. They constantly inspire me to pursue my own goals with abandon and to realize that there is never enough time for everything, so it’s not worth wasting even a minute on the troubles outside of my control.

Favorite Places?

Winter on Avalanche Lake in the Adirondacks; Summer on Lows Lake in the Adirondacks; any desolate mountain with snow on it or desolate road to bike on.

Favorite Products?

My commuter bike. It is an entry-level Specialized Allez. My wife, Kim, and I bought them at the same time 10 years ago, not long after we first met. We thought they were so fancy at the time. The hardest ride we’ve ever done was on these bikes (110 miles with 10,000+ feet of climbing, and Kim, having forgotten her shoes, did it in flip flops). We now have much nicer, more comfortable, faster bikes, but I ride my Allez every day, and it serves as a reminder that the equipment has nothing to do with the joy of the activity.

Current Passions?

I’m a critter of habit. The theme of my Bar Mitzvah was cycling and little has changed. There is nothing more exciting to me than traveling long distances under my own power. I am passionate about outdoor physical exertion, preferably in a bucolic setting (or tearing down Second Avenue during rush hour). My passion for the economics of information also continues to grow daily. Accounting research explores how information flows through systems, and I have a hard time imagining something more fun to spend my life studying.

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