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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dr. Geoff Smart: Chairman & Founder of ghSMART & New York Times bestselling author of Who, Leadocracy, and Power Score. | Main | Wade Brill: Certified Life coach, Pilates instructor, & Co-founder of Centered in the City »
Thursday
Jul302015

Ryan Harwood: Founder & CEO of PureWow

My NativeAdVantage:

Bio

Founder & CEO of PureWow, the digital lifestyle publication reaching more than 6+ million women per month. Wharton graduate. Prior to launching PureWow, Ryan worked for Goldman Sachs and was instrumental in the development of the Goldman Sachs Private Bank as part of the key executive team.

What do you do best?

PureWow’s team finds the intersection between branded content and native advertising and makes it work for both our audience and our clients. We have put our stake in the ground in saying that native is the best form of digital advertising. We believe it’s a win-win for both the audience and the brand. It allows for storytelling and education without disruption of the reader experience. We’re not big fans of intrusive high impact ads that are a nuisance rather than an added value. We’ve heard time and time again from our readers that they recognize brands have a lot to give, they just want it done in a smart way.

What makes you the best?

I believe that what makes us best as it relates to native are our ideas, the execution of these ideas, the quality and speed of our creative team, and the engagement of our audience. The thought and care we put behind each and every campaign is second to none. We think through user experience, design, content, packaging of the content and social interactions, just to name a few. Our speed to market with these custom programs is best-in-class and the way we’re able to keep costs efficient for all parties involved. We have a know-how and process and use technology to our advantage to avoid the hurdles that come with custom programs. We know how to scale the programs using our owned audience, social reach, and partnerships based on client objectives. After much research, we’ve noticed that time spent with the content, the social engagement, and the brand metrics on the back-end of these campaigns are all superior to any other form of digital advertising.

How will you stay the best?

PureWow will continue to push the envelope. We will innovate on our ad products, especially in the native space. We will make sure we create great content regardless of a brand partner being involved or not. Remaining hungry and humble is important.

What are your aspirations: business & personal?

Personal: Be happy. Continue to love what I do for a living. Work with people I want to work with. Build a happy and healthy family. Spend time with our parents. Be nice to everyone. Live within the moment.

Business: We found an underserved demographic of women (Upper millennial and Gen X) with PureWow. We want PureWow to be synonymous with a positive lifestyle for these women. We are born out of digital expertise but will expand into other areas of their lives. We believe it’s crucial to stay true to the witty/intelligent voice and the true utility of the content.

What fascinates you?

The speed of our industry. I left the finance world for media/tech only 5 years ago and the industry has changed drastically over the course of those 5 years. You need to constantly stay on your toes or the reality is you can become obsolete pretty quickly; survival of the Fittest.

Favorite Motto?

Life is 10% what happens to you, and 90% how you react to it.

Favorite People?

My Family & Friends, my colleagues, and the NY Knicks.

Favorite Places?

NYC, Miami, Mykonos, Barcelona, Winding Way in Water Mill, Sundance in Utah.

Favorite Products?

Anything Apple & Google, my 2006 iPod, Hu Kitchen, Chocolate Babka from Breads Bakery.

Current Passions?

NY Knicks, Tennis, Basketball, and Entrepreneurship

www.purewow.com

https://www.facebook.com/PureWow

https://twitter.com/PureWow

https://twitter.com/RyanHarwood27

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