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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Wednesday
Jul292015

Jesse S. Gaddis: CEO of Bedford Slims 

My NativeAdVantage: CEO, Bedford Slims

Bio:

Bedford Slims CEO Jesse S. Gaddis, 33, came into entrepreneurship an advertising industry dropout. In late 2009, a combination of the recession and a string of less than favorable clients made Mr. Gaddis reconsider his career path (having just made it to the level of Creative Director). So, Jesse broke out of his creative comfort zone and took a job with the U.S. Census Bureau. Directing a staff of 156 employees, he oversaw field enumerations for all of North Brooklyn. It was at the Census that Jesse learned how operations work on a grand scale and inspired him to create his own product. While researching possible ventures, Jesse took note of both the high concentration of asthmatics and smokers in his neighborhood as well as the lack of smokeless nicotine options in his local bodegas.

Launched in early 2011, Bedford Slims is a boutique electronic cigarette brand based in Brooklyn, NY. Mr. Gaddis started the company with a personal 5k investment and worked out of a tiny apartment next to the Williamsburg Bridge. Bedford Slims has gone from 2 SKUs to over 80 different products and revenues have doubled sometimes tripled annually. While healthy business stats are cool, Jesse prefers measuring his success in counting the ever-growing list of now non-smokers who can proudly say, "Bedford Slims helped." You can learn more about Jesse's company at - www.bedfordslims.com All Social Networks: @bedfordslims And because a stranger is merely a friend Jesse hasn't made yet - facebook.com/jessesgaddis

What do you do best?

Communicate. It is my main task to get through to a notably stubborn segment of humanity - lifetime smokers. We know this type of NRT (nicotine replacement therapy) can help smokers and my company has had the advantage of understanding the device's communication requirements.

What makes you the best?

A former smoker myself, I understand there is a complex matrix of needs that go far beyond the nicotine. As Mick Jagger bellows on Satisfaction, “Well he can’t be a man cause he doesn’t smoke the same cigarettes as me.” In keeping with that, we have constructed a brand identity that communicates that you can still be the person you want to be, without all the “smoke.”

How will you stay the best?

Maintaining a healthy perspective that Bedford Slims is here to help smokers, not take over their lives the way Big Tobacco has.

What are your aspirations: business & personal?

I am a bit of a workaholic, so, my personal and professional life blur quite often. I have had legitimate rock concerts in the yard behind my office (video evidence: https://youtu.be/dHS67UMeyx0). And, much to my girlfriend Lisa’s displeasure I answer the phone/e-mails on vacation. Total blurred lines. That said, I aspire to keep creating products that help people. Bedford Slims tackles smoking, but there are many issues I have with humanity.

What fascinates you?

Watching people interact with products and brands. The psychology of group behavior and decision-making; why we buy what we buy. Oh, and Freakonomics! I love the science behind social economics.

Favorite Motto?

Whatever you think, think the opposite.” - Paul Arden

Favorite People?

Melba Sandberg – From a Depression-era upbringing in the Dust Bowl to becoming a highly accomplished concert violinist and teacher, Melba taught me all about politics, money, business, and how to cycle through a whole staff of waiters at any restaurant (before I could even drive, mind you). She was also my grandmother.

Favorite Places?

Prospect Park (BK) Williamsburg (BK) Baja, California Arenal, Costa Rica Upstate NY

Favorite Products?

So many to name, here’s my shortlist - Nintendo, NIKE, Spotify, ONLY NY (street wear) Cheap Mondays Jeans, Toy Machine Skateboards, Upstate NY Apples Organic handcrafted soaps (all of them).

Current Passions?

Creating, writing, laughing

https://www.facebook.com/bedfordslims

https://twitter.com/BedfordSlims

https://instagram.com/bedfordslims/

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