Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Rachel Kaplowitz: CEO & Co-founder of Honey | Main | Jon Burgerman: Artist »
Wednesday
Jul222015

Neil Barron: Founder of Litelok

My NativeAdVantage:

Bio:

Neil Barron is a former aeronautical engineer, and an industrial design graduate from the Royal College of Art, London UK. He has over 25 years of professional experience and is the founder of Gusto, a design and innovation consultancy. Through Gusto he has worked with clients such as Boots, E.ON, Intel, Lego, The Body Shop and Unilever on the design and development of award winning products for international markets. Neil is also an avid cyclist. After having a number of bikes stolen on the streets of London and continuously having to carry round heavy bike locks, he developed and commercialized Litelok®, a lightweight, flexible and super secure bike lock, along with co-founder Will Riley. Neil is also a Royal Academy of Engineering Visiting Professor of Innovation at Queen Mary University London as well as part time Senior Tutor at The Royal College of Art Innovation Design Engineering department with Imperial College. http://litelok.com

What do you do best?

Turning aspirational ideas into working products that are of use to people. It is a creative process, and I enjoy every moment of it. Being able to design and create a product that solves a problem, and that people want, is incredibly fulfilling.

What makes you the best?

Passion and attention to detail. I am always searching for magic and delight in products. I love what I do and I can't see myself doing anything else. There are of course many difficult moments, but passion helps you to persevere and not give up. It's a broad field, and it involves a lot of brainstorming of ideas, talking to end users, drawing and designing, computer modelling, prototyping and marketing. It's a bit like a puzzle, with many different pieces, and I thoroughly enjoy trying to put it all together.

How will you stay the best?

Experience and feedback. These are two essential components to personal and professional development. On experience, you just got to get out there and make you and your products known. If you have any fears about doing this, find what works for you to quell them. Everyone is different. On feedback, this is how you improve. See all feedback as a chance to learn from any mistakes, and an opportunity to grow.

What are your aspirations: business & personal?

On a personal level, I want to be able to look after my family and help my children grow into bright, happy individuals.

With regards to Litelok®, I want to completely revolutionize bicycle security. This is only the beginning; we've got a couple of things in the pipeline which we hope cyclists will love, so stay tuned!

What fascinates you?

Creativity and innovation. It still amazes me how people can come up with the most elegant and useful solutions to everyday problems. I see this regularly when I teach at Universities - the students are genuinely inspirational and you learn more than you teach.

Favorite Motto?

‘Chance favours the prepared mind ‘ accredited to Louis Pasteur

Favorite People?

My family, my dog, my team and friends that help me push Litelok® forward.

Favorite Places?

Gower peninsula (S Wales) London New York

Favorite Products?

My Bicycles – I have 3 but I’m currently lusting after a Schindelhauer bike (gorgeous!) Surfboards – I have too many. Sonos – a recent present from my wife - fantastic

Current Passions?

Cycling. Surfing. Music (preferably live). Vintage VolksWagens.

http://litelok.com

https://twitter.com/Litelok

https://www.facebook.com/pages/Litelok/1789512834607400?fref=nf

http://bit.ly/1FqGRwg

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.