NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Lisa Song Sutton, J.D.,:Real estate investor/Broker & Founder of Sin City Cupcakes | Main | Reza Chowdhury: Founder & CEO of AlleyWatch »

Andrew Margie: Co-founder & CEO of Alumnifire

My NativeAdVantage: Helping people get the most out of their affinity networks


Andrew is the co-founder and CEO of Alumnifire. He has more than 15 years of experience building teams and scaling businesses. He's worked for iconic brands like CBS Sports, AOL, and American Express and helped build, scale, and transition startups like and CSTV. Prior to Alumnifire, Andrew was a founding member of (which was purchased by AOL in 2009), where he served as VP of Revenue and VP of Directory & Development. Andrew oversaw multiple businesses during his time at Patch and led the team responsible for scaling the platform from 3 sites to over 750 nationally in one year. Before Patch, Andrew served as Director of Digital Media for CBS College Sports, where he managed content and revenue partnerships across the brand's digital properties. He oversaw multiple business units, including U-Wire, a wire service powered by student journalists at over than 800 colleges and universities. Andrew has also worked at American Express, IBM, and MetLife.

He started his entrepreneurial journey on a ladder with a squeegee washing windows door-to-door in New Jersey. Andrew holds an MBA from the University of Michigan and a BA from Connecticut College. He lives in Brooklyn, NY with his wife and two children and was selected as a "Top 40 under 40 Irish-American" by the Irish Echo in 2013.

What do you do best?

We help people get the most out of their affinity networks. These can range from college networks to corporate and nonprofit networks. We give our members the ability to open doors for one another in the real world and on their own terms. Doing so grows the value of these communities and creates powerful outcomes for their members.

What makes you the best?

We make valuable networks actionable. Existing networking tools are diluted and largely ignore affinity groups. Alumni networks are a perfect example of this -- 99% of your alumni networks are total strangers but, according to our research, 9 out of 10 of them would prefer to hire a fellow alum if given the choice among equally qualified candidates. That’s a lot of potential open doors. Every network is full of potential opportunities and open doors, but not knowing how to discover them often becomes a barrier. Alumnifire makes it easy to navigate networks to find these open doors. It also makes it easy to interact with fellow members and give back on your own terms. There’s no such thing as a “cold call” on Alumnifire because everyone has already taken the initiative to make themselves available to help others.

How will you stay the best?

By continuing to successfully unlock affinity networks for the people that they matter most to -- their members. Alumnifire sites are free and powered by alumni themselves. Sites can be launched directly by alums or by their community’s leaders, so there's no need for the school or affinity organization to be involved unless they want to be. We're addressing a big need. Since launching out of our private beta last May, we’ve had requests from hundreds of different alumni communities ranging from Ivy League colleges to local nonprofits.

What are your aspirations: business & personal?

Business: To "kill the cold call" and unlock the enormous value that resides in every affinity network on Earth.

Personal: To create things that have a positive impact. My cofounder Trip Tate and I are committed to doing this at Alumnifire. I hope we’ll have the opportunity to continue doing this in other ways for years to come.

What fascinates you?

I’m continually fascinated by how much people are willing to help one another if asked. Affinity only magnifies this. In his book “Tribes”, Seth Godin wrote “One of the most powerful survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.” Affinity networks surround us -- neighborhoods, hobby groups, classmates, coworkers… the list goes on.

Favorite Motto?

There’s no time like the present.

Favorite People?

My mom & dad. They’re amazing people and I’m thankful for them.

Favorite Places?

New York, Ireland, and Istanbul are some of my favorites.

Favorite Products?

Amazon Prime. For working parents with kids, it makes life a lot easier.

Current Passions?

Bothering my friends, family, and coworkers with historical tidbits and trivia. Every year I become a little more like Cliff Clavin.

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