NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Debra C. Hoffman: Broker, TOWN Residential | Main | Philip Henn: Broker, TOWN Residential »

Michele Franco Perez: Broker, TOWN Residential

My NativeAdVantage: From theater and opera to real estate.


From Washington Heights to Battery Park City, Michele's real estate experience has spanned the entire island of Manhattan since she entered the business over fifteen years ago. No transaction is too small, too large, or too complicated, Michele has experienced them all. A lifetime New Yorker, Michelle took a brief break from the city to attend the University of Miami and sing with the Florida Grand Opera before she returned to study voice at the famed Juilliard School. With a background in theater and opera, Michele loves all the theatricality the city offers. "New York is a show in itself, you step outside and there's always something happening." The city is full of fantastic opportunities from opera, theater, and ballet to extraordinary museums and great restaurants. Michele loves every aspect of city life. Recognized as a true "people person,"

Michele provides her clients with the utmost professionalism and personal attention. She develops a relationship of confidence and trust with each client. She allows the client's needs and desires to dictate the relationship, advising them to "trust your instincts," when choosing a home, even if it's a temporary one. "You have to live there, it's not like buying a piece of furniture you can give away after a few years." As the proud mom of a daughter at Tufts University in Boston who attended Eleanor Roosevelt High School on the Upper East Side, Michele can help families navigate the best options for their circumstances. Her communication and negotiation skills are first rate as evidenced by her being acclaimed as one of the top agents nationwide by her former company. Allow Michele to guide you through every step of your pursuit of your new home

What do you do best?

I believe in kindness. I always try to put the needs of others before my own. In my business and personal life I am very aware of the feelings of others. I treat everyone with equal respect.

What makes you the best?

In my business which is real estate, I believe what sets me apart is my ability to listen. I listen to the clients desires and never try to impart my own feelings onto them. A home that I love may not be what the client loves. To be cliché, “beauty is in the eye of the beholder.” If I am asked for my opinion, of course I will give it, but I don’t try to sway the client into taking something they don’t love or can’t see themselves living in because it is a better deal for me. The customer always knows what best suits their needs. I pride myself on satisfied customers that will give me referrals and repeat business

How will you become the best?

I love learning something new every day. I Google everything! Never get set in your ways. Update your thinking with the times. In this technology forward world every day there is something new to experience that can make life easier and sometimes more complicated but always better.

What are your aspirations: business & personal?

Personal Aspirations: I believe that once you are over 40 you cannot tolerate the things you did when you were 20. So I aspire to having peace in my life. Life happens and there are many things that are out of our control, but I want to live my life as peacefully as possible surrounded by people that I care about and that care about me. People that accept me with all my quirks and all my inadequacies. I want a lot of laughter in my life.

Business Aspirations: Real estate has its ups and downs but I hope to have more ups than downs and have my business continue to grow year by year. I want clients that are loyal to me and know whole-heartedly that I am a person they can fully trust.

What fascinates you?

People that have the ability to trust that they are exactly where they should be and don’t get thrown from their goals by a minor or even a major bump in the road.

Favorite Motto?

“Love is rare, life is strange, nothing lasts, people change” from I’m Getting My Act Together and Taking it on the Road by Gretchen Cryer

Favorite People?

Most importantly my fabulous 18 year old daughter who gives me unconditional love daily. Also, positive, caring people that enjoy living life to its fullest and don’t live to kvetch.

Favorite Places?

Everything New York City! The Metropolitan Opera, the Theater District better known as Broadway, the Upper West Side, Chinatown. Fabulous and unusual ethnic restaurants.

Favorite Products?

My iPhone. How did we ever live without it? In real estate we are always out in the field and we need to have access to our emails for a quick response. It keeps us connected in a way I never could have imagined 20 years ago. College students don’t call so it gives me 24 hour access to texts from my daughter. I love that!

Current Passions?

Theater, theater, theater. I love it all. My new favorite show, Something Rotten! Everyone must see it. Two and a half hours of joy and laughter.

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