NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Wendy Jodel: Broker, TOWN Residential | Main | Kelly Robinson: Associate Real Estate Broker at CORE Group Marketing »

Adam Shepard: Author, Speaker & Instigator

My NativeAdVantage:


Attending Merrimack College in North Andover, MA on a basketball scholarship, Adam Shepard graduated with a degree in Business Management and Spanish. Shortly after graduation—with almost literally $25 to his name—Shepard departed his home state for Charleston, SC, embarking on the journey that has now become his successful first book, Scratch Beginnings. Scratch Beginnings tells the story of starting with $25, a sleeping bag, and the clothes on his back in a random city to test the values of hard work and discipline in today’s “me first, gotta have it right now” society. After a whirlwind journey that took his self-published book to the Today Show, CNN, Fox News, and NPR, he sold Scratch Beginnings to HarperCollins and made appearances on the Dave Ramsey Show and 20/20. He has likewise been featured in the The New York Times, the New York Post, The Atlantic, and The Christian Science Monitor, and Scratch Beginnings has now been used on the curriculum or as a First Year Common Read at over 95 colleges and universities in the United States and translated across the world.

What do you do best?

Manage the people around me. I’m not talented or creative, but I have learned very well how to find the people who are and then to motivate them to work hard on the vision of whatever project is on our docket at the time.

What makes you the best?

My ability to delegate. Especially in my two most recent projects, I have had to draw clear lines between the business side (me) and the creative side (those around me). If we are all creative and business at the same time, everything gets jumbled. But this hasn’t been easy for me, to simply put all of my trust in the people on my team. I want to have a say in what’s going on, I want to offer my creative input, and I want to feel part of our movement forward, but at the same time, I know my role. I know that while I might be the leader, I have to step back and let the talented people do what they do.

How will you become the best?

By continuing to work and play harder than literally everyone around me. Setting goals, remaining curious and learning more about your industry, being kind to people, etcetera, etcetera...every other mantra and inspirational pursuit starts with the ideal that you’re going to wake up and punch today right square in the face.

What are your aspirations: business & personal?

Business: I love to get on stage to speak. Money comes and goes, and as long as I have my lovely wife Ivana next to me, it doesn’t matter if we’re eating at Ruth’s Chris or In-N-Out Burger. So, as long as I continue to have the opportunities I’ve had to get on stage to continue to share the stories of my life and call the millennial generation to action, I couldn’t be happier.

Personal: Ivana and I would like to take another couple of years to backpack around the world before we have kids, and we have our sights set on doing that in about 3 years.

What fascinates you?

The idea of purchasing water when it is readily available from the faucet. I am envious of the marketing genius behind bottled water.

Favorite Motto?

Every day, remarkable things are accomplished by unremarkable people.

Favorite People?

Colin Cowherd. That man has it all figured out. Seriously.

Favorite Places?

New Zealand. Do yourself a favor and stop saying, “Oh, man, I want to go there.” You either do or you don’t. Set a date, 12-18 months from now, and take two weeks to go over there. It really is a beautiful country.

Favorite Products?

My value for $200+ on the market; whatever paperback book I happen to be reading at the moment (EAST OF EDEN or anything by Toni Morrison); guacamole.

Current Passions?

Reading, writing, speaking, lifting weights, and two glasses of Cabernet with Ivana (“but not three!” she tells me).

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