NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Brady Wilson: Author, Trainer, Speaker & Co-Founder of Juice Inc. | Main | Ruben Miessen: Founder of Remedia BVBA, FriendFinder, PeoplePlanner »

Colleen Saidman Yee: Author of "Yoga for Life" & Owner of Yoga Shanti

My NativeAdVantage: Author of Yoga for Life


Colleen Saidman Yee is the author of Yoga for Life: A Journey to Inner Peace and Freedom (Atria Books). She is also director and owner of Yoga Shanti in Sag Harbor, N.Y., and co-owns Yoga Shanti in Westhampton Beach and New York City. Articles about her have appeared in The New York Times, New York, Vanity Fair, and O, The Oprah Magazine.

What do you do best?

I’m talented at putting clothes together. I know that sounds strange for a yoga teacher, but I was a fashion model for almost 30 years. I have a knack for being able to mix and match and put things together that no one would have imagined, and somehow it works. I love working with color, texture and patterns. The other thing that I do well is sequence yoga poses for a particular affect. If someone is wired, tired, sad, anxious, etc., I can give him or her a series of poses to bring balance to that condition. Like most people, sometimes I suck at sequencing my own life, but on the mat there isn’t a better sequencer.

What makes you the best?

I’m not sure I understand the idea of “best.” Is this a competition? I always hope I can become the best version of “me” by trying to figure out who I am and who I’m still becoming. Oscar Wilde famously said, “Be yourself. Everyone else is taken.” If I can relax into the wisdom of the phrase, “I am enough,” then maybe I’ll be the best “me.” I would like to be kind, compassionate, and patient with others and myself. My main mission in life is to communicate to women that they don’t have to be self-abnegating; they are already “enough”—great in fact, and that greatness has nothing to do with being better than someone else. Women need to find our voices and speak into them without thinking that what we have to say isn’t valid. Too many women have become mute for fear of not being good enough.

How will you stay the best?

I keep the pedal to the metal. I have a work ethic that doesn’t quit. My father passed that on to all of his seven kids. He worked in a factory and was hell bent that his kids wouldn’t have that same life. He drove that into us day and night. He busted his butt to make ends meet, to ensure we got good educations. My five brothers and sister all have advanced degrees. I became a fashion model, then a yogi, but I’ve had his work ethic in every job I’ve held. As a model I never missed a casting. As a yoga teacher, I’ve only missed 3 classes in 17 years. One was when I had just found out that my brother is law unexpectedly dropped dead. One was when I had a severe case of the flu, and the last time was when I got the call that all children dread. My mother has been rushed to the hospital and probably won’t make it through the night. For the first 10 years as a teacher, I would spend hours planning every class. I would write down the poses and what I planned to say about them and how I was going to lead students in and out of them. I literally wrote a 90-minute script for each class. Then I would find a poem and a music playlist that went perfectly with the spiritual theme of the class. I am not quite as obsessed now, but I still plan my classes carefully. I live and breathe teaching. Sometimes I worry that I’ve become a boring, one-dimensional person. I am constantly going over yoga sequences in my head. Thank God I am married to a yogi [Rodney Yee]. He’s just as much of a workaholic and a yoga nerd as I am.

What are your aspirations: business & personal?

Personal: Grand kids. Rodney and I have four kids between the ages of 19 and 25. I have a trunk full of ridiculously cute baby and toddler clothes just waiting for the future best-dressed grand kids ever.

Business: I would love my book, Yoga for Life, to make the bestseller list, which may be an ego trip, but it’s my sincere hope that my stories and sequences can help and inspire others. I would love to see a yoga teacher at the bedside of every patient in a hospital. This is one of the goals of the program that Rodney and I started with our friend, the fashion designer Donna Karan. It’s called the Urban Zen Integrative Therapy Program and it brings yoga and healing modalities to caregivers and patients in hospitals. I would like to have a few more successful Yoga Shanti studios (there are three now). And even though we love teaching on the road, one day I hope Rod and I can slow down and enjoy our home in Sag Harbor, our families and our kids. (I counted recently, and we’ve have slept in own our bed 13 nights in the last six months)

What fascinates you?

Other people’s stories. If I weren’t a yoga teacher, I would want to be an interviewer like Christiane Amanpour and Diane Sawyer. Singing also fascinates me. I can’t sing at all, but nothing touches my heart more than music, and a beautiful voice.

Favorite Motto?

“Know you’re enough."

Favorite People?

President Barack Obama and First Lady Michelle Obama, Mother Teresa, Gloria Steinem, Janis Joplin, Bob Dylan

Favorite Places?

New York City, especially the Chelsea neighborhood where our Yoga Shanti studio and our apartment are located. Calcutta is also close to my heart.

Favorite Products?

La Perla Underwear, James Perse tee shirts, Devachan conditioner, Organic Pharmacy Rose Water Toning spray

Current Passions?

Flowers, music

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